White Women Only $12.99?

nationalreview |  “Well, you try paying that much for a case of pop,” says the irritated proprietor of a nearby café, who is curt with whoever is on the other end of the telephone but greets customers with the perfect manners that small-town restaurateurs reliably develop. I don’t think much of that overheard remark at the time, but it turns out that the local economy runs on black-market soda the way Baghdad ran on contraband crude during the days of sanctions. 

It works like this: Once a month, the debit-card accounts of those receiving what we still call food stamps are credited with a few hundred dollars — about $500 for a family of four, on average — which are immediately converted into a unit of exchange, in this case cases of soda. On the day when accounts are credited, local establishments accepting EBT cards — and all across the Big White Ghetto, “We Accept Food Stamps” is the new E pluribus unum – are swamped with locals using their public benefits to buy cases and cases — reports put the number at 30 to 40 cases for some buyers — of soda. Those cases of soda then either go on to another retailer, who buys them at 50 cents on the dollar, in effect laundering those $500 in monthly benefits into $250 in cash — a considerably worse rate than your typical organized-crime money launderer offers — or else they go into the local black-market economy, where they can be used as currency in such ventures as the dealing of unauthorized prescription painkillers — by “pillbillies,” as they are known at the sympathetic establishments in Florida that do so much business with Kentucky and West Virginia that the relevant interstate bus service is nicknamed the “OxyContin Express.” A woman who is intimately familiar with the local drug economy suggests that the exchange rate between sexual favors and cases of pop — some dealers will accept either — is about 1:1, meaning that the value of a woman in the local prescription-drug economy is about $12.99 at Walmart prices. 

Last year, 18 big-city mayors, Mike Bloomberg and Rahm Emanuel among them, sent the federal government a letter asking that soda be removed from the list of items eligible to be used for EBT purchases. Mayor Bloomberg delivered his standard sermon about obesity, nutrition, and the multiplex horrors of sugary drinks. But none of those mayors gets what’s really going on with sugar water and food stamps. Take soda off the list and there will be another fungible commodity to take its place. It’s possible that a great many cans of soda used as currency go a long time without ever being cracked — in a town this small, those selling soda to EBT users and those buying it back at half price are bound to be some of the same people, the soda merely changing hands ceremonially to mark the real exchange of value, pillbilly wampum.