greenwald | The emerging campaign to pressure Spotify to remove Joe Rogan from its platform is perhaps the most illustrative episode yet of both the dynamics at play and the desperation of liberals to ban anyone off-key. It was only a matter of time before this effort really galvanized in earnest. Rogan has simply become too influential, with too large of an audience of young people, for the liberal establishment to tolerate his continuing to act up. Prior efforts to coerce, cajole, or manipulate Rogan to fall into line were abject failures. Shortly after The Wall Street Journal reported in September, 2020 that Spotify employees were organizing to demand that some of Rogan's shows be removed from the platform, Rogan invited Alex Jones onto his show: a rather strong statement that he was unwilling to obey decrees about who he could interview or what he could say.
On Tuesday, musician Neil Young demanded that Spotify either remove Rogan from its platform or cease featuring Young's music, claiming Rogan spreads COVID disinformation. Spotify predictably sided with Rogan, their most popular podcaster in whose show they invested $100 million, by removing Young's music and keeping Rogan. The pressure on Spotify mildly intensified on Friday when singer Joni Mitchell issued a similar demand. All sorts of censorship-mad liberals celebrated this effort to remove Rogan, then vowed to cancel their Spotify subscription in protest of Spotify's refusal to capitulate for now; a hashtag urging the deletion of Spotify's app trended for days. Many bizarrely urged that everyone buy music from Apple instead; apparently, handing over your cash to one of history's largest and richest corporations, repeatedly linked to the use of slave labor, is the liberal version of subversive social justice.
Obviously, Spotify is not going to jettison one of their biggest audience draws over a couple of faded septuagenarians from the 1960s. But if a current major star follows suit, it is not difficult to imagine a snowball effect. The goal of liberals with this tactic is to take any disobedient platform and either force it into line or punish it by drenching it with such negative attacks that nobody who craves acceptance in the parlors of Decent Liberal Society will risk being associated with it. “Prince Harry was under pressure to cut ties with Spotify yesterday after the streaming giant was accused of promoting anti-vax content,” claimed The Daily Mail which, reliable or otherwise, is a certain sign of things to come.
One could easily envision a tipping point being reached where a musician no longer makes an anti-Rogan statement by leaving the platform as Young and Mitchell just did, but instead will be accused of harboring pro-Rogan sentiments if they stay on Spotify. With the stock price of Spotify declining as these recent controversies around Rogan unfolded, a strategy in which Spotify is forced to choose between keeping Rogan or losing substantial musical star power could be more viable than it currently seems. “Spotify lost $4 billion in market value this week after rock icon Neil Young called out the company for allowing comedian Joe Rogan to use its service to spread misinformation about the COVID vaccine on his popular podcast, 'The Joe Rogan Experience,’” is how The San Francisco Chronicle put it (that Spotify's stock price dropped rather precipitously contemporaneously with this controversy is clear; less so is the causal connection, though it seems unlikely to be entire coincidental):
