pitch | On October 25 of this year, a man named Del Kimball was served papers
at his home in Mission Hills. The following day, Kimball's business
partner, Sam Furseth, was also served in Mission Hills.
Kimball and Furseth head up a variety of online payday-lending
operations, many of which are based in downtown Kansas City, Missouri,
at 908 Baltimore. True to industry form, the names of these outfits are
countless and constantly in flux. There's LTS Management (of which
Furseth is listed as president on LinkedIn). There's Glacier Marketing.
There also are DMS Marketing and the Loan Shop Online. Each is part of a
turnkey business that markets, funds, lends and collects on payday
loans.
Not a lot of sunlight finds its way into 908 Baltimore. Workers are
prohibited from speaking with the media. No sign hangs outside the
building.
"It's because the owners are afraid of shootings and retribution for
their collection practices," says a former employee. "They keep
everything as private as possible. There's no relationship between upper
management and the rest of the staff."
Most people who operate and finance payday-loan businesses — whether
brick-and-mortar shops, such as the ones seen on every other street
corner on the East Side of Kansas City, or online companies like Kimball
and Furseth's — have an elevator pitch prepared about the social
utility of their services. The gist is that they're giving people access
to credit that they can't get anywhere else.
Say your car breaks down. You need to fix it so you can get to work,
but you don't get paid for another 10 days. A bank won't give you a
short-term loan to fix your car. Nor will any government agency. So you
take out a $500 payday loan against the check coming to you in 10 days.
When that check arrives, the payday lender gets $575 from you. It's a
high interest rate, but it got you out of a jam — assuming you settle
that $575 right away.
But many borrowers can't or don't get out from under their payday
debts as soon as the next check comes, and the knock against such loans
is that they trap borrowers in a cycle of debt. Defenders of the
industry tend to dismiss such instances as aberrations. But according to
a July 2012 company overview from online-lending operation Evergreen
Capital Partners LLC, repeat customers are one of its "competitive
differentiators."
Kimball is the CEO of Evergreen Capital Partners, and Furseth is the
president. They split ownership 50-50. The overview indicates that 174
people were employed by the company in July 2012. Its online loans range
in size from $100 to $800, the overview states, with fees set between
$15 and $60 per $100 borrowed.
"On average, repeat customers account for 40-50% of the Company's
annual loans," the overview reads. "The Company's average customer will
borrow ~$1200 (~3 loans) and repay ~$2350 over a 4-year timeframe.
Margins on loans to repeat customers average 150% higher than loans to
new customers."
To translate: The average person who takes out a loan from Kimball
and Furseth ends up paying back double what he or she initially
borrowed. Factor in the 500,000 loans that Evergreen Capital Partners
says it has issued since its inception, and a picture emerges: Operators
and investors can get pretty rich with a business model like this.
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