NYTimes | What is going on here? It may be that, in a
world rich in digital information, physical contact, and the personal
trust and relationship that still comes by spending time with someone,
has become even more valuable, since it is harder to come by.
“All aspects of human life are being
digitized,” said Geoffrey Moore, an author and consultant to several
Silicon Valley companies. “You wonder what that will do to the human
mind. For sure, you want to put down some strong personality roots.
Companies have to create human communities of supporters, advocates for
what the company does.”
That personal advocacy, he says, will matter
more than anything an impersonal company can do for itself. There are
similar increasing values for human networks of connections: People with
taste and experience who know you, people who value you because you
have looked at them in that close human way.
Looked at this way, the ever-higher rejection rate of elite colleges despite the increasing popularity of high-quality free online alternatives like Coursera
makes perfect sense. People don’t want to be at Stanford; they want the
personal relationships they get from being at Stanford. In a
fast-changing digital world, that durable human network may in a decade
be more valuable than anything a student learned in the classroom.
It is a sharp shift from an earlier time,
when people were ceaselessly around us, talk was cheap, and a
manufactured good was a real luxury item. When things are digital and
can be consumed whenever we want, valuable analog things, perishable in
time, become more valuable.
For some technologists, this shift represents
a source of hope. The rejiggering of values means that much of the work
that currently defines people will go away, but the parts of life that
can’t be encoded will become the basis of still-unseen economic
activity.
“We’re moving towards a ‘post-automated’
world, where the valuable thing about people will be their emotional
content,” said SriSatish Ambati, co-founder and chief executive of
0xdata, a company involved in open source software for big data
analysis. “The only way to defeat the machines is if the world,
including our brains, has an impossible level of complexity that the
machines can never map.”
As the original article accompanying the
chart implied, however, the expensive goods of our new world — being
authentically seen, being heard in ways that matter — may be
increasingly unavailable to the poor. Finding ways to make all that
emotional content within humanity, at all levels, into something
valuable would be a real economic miracle.
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