Hearing the complaints of book buyers must be frustrating for publishers,
because they actually have a pretty good case
for why e-books cost what they do. Although many see the price of
old-fashioned things like paper and printing presses and trucks to ship
them as a big cost for printed books,
publishers like Penguin point out
that the main costs involve advance payments to authors, marketing and
other support expenses — things that also apply to e-books. As Wendig
puts it:
[P]roducing e-books costs more than you think. You’re
paying for editors and cover design and, of course, for the book itself,
and the mechanics of putting those things into a container are not the
bulk of a book’s cost. Hence, e-books are always going to be close to
their physical counterparts in cost.