Caitlin Johnstone's Egoic Consciousness Is An Imprecise Reference To Dopamine Hegemony

caitlinjohnstone |  In a society that's enslaved to egoic consciousness as ours is, the things that generate the most public interest will be those which flatter or infuriate common egoic constructs. This is not unique to politics; advertisers have raked in vast fortunes by associating products with common cultural mind viruses like body image issues and personal inadequacy, and TV show hosts like Jerry Springer and Maury Povich figured out decades ago that you can attract massive ratings by letting people feel smug and superior at the sight of poor and uneducated guests acting out emotionally.

To make something go viral, it needs to appeal to the ego. Advertisers understand this. Media executives understand this. Propagandists understand this.

Creating big psychological identity structures out of our politics makes the job of the propagandists so very much easier; it's like a lubricant which lets mass-scale psyops glide smoothly into public consciousness. From there it's a very easy task to get people hating Russia or China for this or that partisan reason, or to get people believing Trump or Biden are helping the American people despite their both continuing and expanding the same murderous and oppressive status quo of their predecessors. 

This is why the partisan divide is the most heated and contentious it's ever been, while the actual behavior of each mainstream party when it's in power brings in only the most superficial of changes. The oligarchs who own the political/media class desire the continuation of the status quo upon which they have built their empire, but they also want to keep the public as plugged in as possible to the partisan perspectives which facilitate the propaganda that cages our minds.

The solution to this, on an individual level, is to dismantle any egoic attachment you might have to either of the mainstream political factions which preserve the status quo. This includes any attachment to the phony populism of progressive Democrats, and it includes any attachment to the phony populism of Trumpian Republicans. These factions within the mainstream factions are themselves propaganda constructs which will never be permitted to advance any agenda that isn't desired by the oligarchic empire; they serve only to keep people who would be inclined to reject mainstream politics plugged in to mainstream politics. 

And of course the ultimate solution to this problem is for humanity to awaken from the ego. All propaganda relies on egoic hooks in public consciousness to circulate itself, so if humanity begins dropping its habit of creating psychological identity structures altogether (which it looks like it might), we will become harder and harder to propagandize. Since humanity's collective problems ultimately boil down to the fact that sociopaths manipulate our minds at mass scale, such a transformation would make a healthy new world not just possible but inevitable.