Wednesday, January 18, 2012

fast food - ads vs. reality

alphaila | So, I went to some fast food places (I won’t say “restaurants”, just “places”), and picked up burgers and tacos, so I could compare them with the ads. (I’m always on the hunt for little projects like this. Stoked.) I brought the food home, tossed it into my photography studio, and did ad-style shoots, with pictures of the official ads on my computer next to me, so I could match the lighting and angles.


People around the world know fast food as one of the most reliable distributors of disappointment ever produced by the business world. We know that if we ever feel the need to complain about something, we can just grab a page out of a coupon booklet, adorned in pictures of juicy burgers, go to a fast food place, then have a party. Why, the places themselves usually plaster their walls with pictures of juicy burgers – often hanging right over your table – so you need only open your eyes to find something to compare your food with, while you eat it.


Needless to say, the results of my little project were unsurprising… which shouldn’t be a surprise.

The Rules:
1 – I only care about size. I certainly don’t need my lettuce arranged like the crown on Caesar’s head.
2 – I have to show the most attractive sides of the food, with lighting identical to the ads. Fist tap Dale.