twelve conscious men working together CAN rule the world...,

This video provides a visual analogy for how social cohesion is obtained in groups of people.  Our thoughts, feelings, beliefs and actions are influenced in the direction of the group norm by information received from other group members.  Over time, the psychological pressure on non-conforming members tends to bring them into line with the developing group consensus.  It's an evolved mechanism, and explains why it's so hard to get action on an issue when the group consensus either opposes it or favors another action that has mutually exclusive requirements.  Like respectable americans vs. ratchet dysgenic breeders, legalization vs. war on drugs, infrastructure investment vs. war on terra, culture of competence vs. dopamine hegemony....,

It takes strong system-level pressure to shift the overall group norm from one stable state to another. That pressure can be in the form of either effective legislation or a shift embraced by a minimum critical mass of non-conformants and supported by generally available information. Fist tap io9.