fastcoexist | I run a for-profit business that delivers products and services to
customers earning less than $6 a day in West Africa. When I tell people
this, I frequently encounter disbelief or concern. The three most common
responses I hear are:
- Surely you can’t make money working with people who are so poor?
-
Don’t you feel like you are taking advantage of these people by making money from them?
- Wouldn’t charity do a better job of meeting their needs?
While these questions are well-intentioned, I initially found them
upsetting because they go far beyond a healthy skepticism about my
business model. They made me doubt whether I should be working with poor
consumers at all.
While I stayed the course, I fear that many will simply choose a
simpler path of building a startup in developed markets. The absolute
worst thing that can happen for the poorest people on Earth is that the
next generation of superstar entrepreneurs ends up in Silicon Valley
making iPhone Apps, rather than trying to address the problems of the 4
billion people who need them the most.
So next time you overhear one of these questions, do the world’s poor a favor and shoot it down. Here’s how:
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