MSM Getting Handed Its Ass By Joe Rogan...,

The more employees of large media corporations attack Joe Rogan, the more his audience grows. The two individuals with the largest audiences happen to be the two people most hated by corporate media because they can't be controlled or ordered around:https://t.co/kjgUQRwWIs

— Glenn Greenwald (@ggreenwald) January 4, 2022

zerohedge |  When the last hour of the podcast was coming to its conclusion as I was finishing an 8 mile run, a thought dawned on me: this interview with Malone is now officially out there and, no matter how much anyone tries to censor it, it can’t be taken back.

As we all know, nowadays when you make it on JRE, you’ve officially “made it”.

Putting aside the obvious irony of Twitter attempting to ban somebody and the person in question going viral as a result, I also thought about how, despite the fact that Malone’s opinions put him at odds with the mainstream media (who would never dare to have him on), Joe Rogan launched him past the usual media suspects and into the real “mainstream”.

I then thought to myself that in 2022, the mainstream media as we know it today (CNN, MSNBC, ABC, CBS, etc.) is going to be forced to change its narrative on Covid.

“It’ll never happen,” you’re thinking to yourself, right? Let me explain.

*  *  *

The idea of the media being forced to change its tune on Covid is something I touched upon a couple of days ago when I wrote about the Omicron variant and how the media is creating a mass hysteria mountain out of a mole hill.

But after listening to Dr. Robert Malone‘s well reasoned arguments, delivered for three straight hours, concisely and calmly, it became clear to me that the entire mainstream media machine could wind up falling at the hands of content creators like Joe Rogan.

It’s an interesting little piece of game theory, when you think about it.

Rogan generates so many views and has grown so quickly - strictly because he allows open dialogue, civil discourse and approaches things with honest intent – that there is no financial incentive to de-platform him. Ever notice how YouTube apparently had no problem taking down Rogan’s interview with Malone, but hasn’t banned Rogan’s channel from the site yet?

One issue for media and political elites to consider is the fact that Rogan has supporters on both sides of the aisle. These supporters watch him because he routinely touches on topics that are considered faux pas or irreverent. The question of whether or not Rogan’s legacy and impact are here, and are going to remain here, can be answered with a resounding “yes”.

Rogan has thrived, whether intentionally (bringing on people specifically because they are being censored) or unintentionally (shooting the shit with people he finds interesting), from the start, by shining light in the dark areas that the mainstream media refuses to discuss.

In the same way that bitcoin unintentionally became a global phenomenon as a result of the negative consequences of central banking, Joe Rogan has become a global phenomenon at the hands of the negative consequences of how the mainstream media and “big tech” does business.

It reminds of me the scene in the 1989 version of Batman where Batman tells the Joker, “I’m going to kill you”, to which the Joker retorts:

“You IDIOT! You made me. Remember? You dropped me into that vat of chemicals! That wasn't easy to get over, and don't think that I didn't try!”

And so now, as it stands, knob-heads like Brian Stelter and his merry band of buffoons over at CNN - who spent 2021 attacking Rogan - have little choice but to fall in line behind him.

You see, one of the great things about being the leader in an industry (in this case, media), is that you set the pace, you dictate the tone and you become the bar of expectation for integrity, honesty, open-mindedness, truthful dialogue and creating discussion that benefits the greater good, and not just those who you serve.

Joe Rogan has raised the bar, whether people on the left, on the right, in the media or in politics care, or not.  Not only has Rogan taken the lead by several lengths like Smarty Jones breaking loose around the final turn at the Preakness, he has also inspired and created a whole new crop of content creators that are following his model. In other words, it isn’t just Joe Rogan that the mainstream media is up against, it’s the hundreds, if not thousands, of content creators that are either looking to build media empires themselves, or are simply just inspired by open dialogue, like myself.