theatlantic | For both yes-vaxxers like me and the no-vaxxers I spoke with, feelings about the vaccine are intertwined with feelings about the pandemic.
Although I think I’m right about the vaccines, the truth is that my thinking on this issue is motivated. I canceled vacations, canceled my wedding, avoided indoor dining, and mostly stayed home for 15 months. All that sucked. I am rooting for the vaccines to work.
But the no-vaxxers I spoke with just don’t care. They’ve traveled, eaten in restaurants, gathered with friends inside, gotten COVID-19 or not gotten COVID-19, survived, and decided it was no big deal. What’s more, they’ve survived while flouting the advice of the CDC, the WHO, Anthony Fauci, Democratic lawmakers, and liberals, whom they don’t trust to give them straight answers on anything virus-related.
The no-vaxxers’ reasoning is motivated too. Specifically, they’re motivated to distrust public-health authorities who they’ve decided are a bunch of phony neurotics, and they’re motivated to see the vaccines as a risky pharmaceutical experiment, rather than as a clear breakthrough that might restore normal life (which, again, they barely stopped living). This is the no-vaxxer deep story in a nutshell: I trust my own cells more than I trust pharmaceutical goop; I trust my own mind more than I trust liberal elites.
So what will change their minds?
I cannot imagine that any amount of hectoring or shaming, or proclamations from the public-health or Democratic communities, will make much of a difference for this group. “I’ve lost all faith in the media and public-health officials,”said Myles Pindus, a 24-year-old in Brooklyn, who told me he is skeptical of the mRNA vaccines and is interested in the Johnson & Johnson shot. “It might sound crazy, but I’d rather go to Twitter and check out a few people I trust than take guidance from the CDC, or WHO, or Fauci,” Baca, the Colorado truck driver, told me. Other no-vaxxers offered similar appraisals of various Democrats and liberals, but they were typically less printable.
From my conversations, I see three ways to persuade no-vaxxers: make it more convenient to get a shot; make it less convenient to not get a shot; or encourage them to think more socially.
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