Time | In more than seven dozen interviews conducted in Wisconsin in early
September, from the suburbs around Milwaukee to the scarred streets of
Kenosha in the aftermath of the Jacob Blake shooting, about 1 in 5
voters volunteered ideas that veered into the realm of conspiracy
theory, ranging from QAnon to the notion that COVID-19 is a hoax.
Two women in Ozaukee County calmly informed me that an evil cabal
operates tunnels under the U.S. in order to rape and torture children
and drink their blood. A Joe Biden supporter near a Kenosha church told
me votes don’t matter, because “the elites” will decide the outcome of
the election anyway. A woman on a Kenosha street corner explained that
Democrats were planning to bring in U.N. troops before the election to
prevent a Trump win.
It’s hard to know exactly why people believe what
they believe. Some had clearly been exposed to QAnon conspiracy
theorists online. Others seemed to be repeating false ideas espoused in
Plandemic, a pair of conspiracy videos featuring a discredited former
medical researcher that went viral, spreading the notion that COVID-19
is a hoax across social media. (COVID-19 is not a hoax.) When asked
where they found their information, almost all these voters were
cryptic: “Go online,” one woman said. “Dig deep,” added another. They
seemed to share a collective disdain for the mainstream media–a
skepticism that has only gotten stronger and deeper since 2016. The
truth wasn’t reported, they said, and what was reported wasn’t true.
This matters not just because of what these voters
believe but also because of what they don’t. The facts that should
anchor a sense of shared reality are meaningless to them; the news
developments that might ordinarily inform their vote fall on deaf ears.
They will not be swayed by data on coronavirus deaths, they won’t be persuaded by job losses or stock market gains, and they won’t care if Trump called America’s fallen soldiers “losers” or “suckers,” as the Atlantic reported,
because they won’t believe it. They are impervious to messaging,
advertising or data. They aren’t just infected with conspiracy; they
appear to be inoculated against reality.
Democracy relies on an informed and engaged public responding in
rational ways to the real-life facts and challenges before us. But a
growing number of Americans are untethered from that. “They’re not on
the same epistemological grounding, they’re not living in the same
worlds,” says Whitney Phillips, a professor at Syracuse who studies
online disinformation. “You cannot have a functioning democracy when
people are not at the very least occupying the same solar system.”
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