theatlantic | “The lifeblood of democracy is a common understanding of the facts
and information that we can then use as a basis for negotiation and for
compromise,” said Bersoff. “When that goes away, the whole foundation of
democracy gets shaken.”
“This is a global, not an American
issue,” Edelman told me. “And it’s undermining confidence in all the
other institutions because if you don’t have an agreed set of facts,
then it’s really hard to judge whether the prime minister is good or
bad, or a company is good or bad.” A recent Pew Research Center poll,
in fact, found across dozens of countries that satisfaction with the
news media was typically highest in countries where trust in government
and positive views of the economy were highest, though it didn’t
investigate how these factors were related to one another.
America
actually falls in the middle of surveyed countries in terms of trust in
the media, which emerges from the Edelman poll as the least-trusted
institution globally of the four under consideration. (In the United
States, the firm finds, Donald Trump voters are over two times more
likely than Hillary Clinton voters to distrust the media.) Nearly 70
percent of respondents globally were concerned about “fake news” being
used as a weapon and 63 percent said they weren’t sure how to tell good
journalism from rumor or falsehoods. Most respondents agreed that the
media was too focused on attracting large audiences, breaking news, and
supporting a particular political ideology rather than informing the
public with accurate reporting. While trust in journalism actually
increased a bit in Edelman’s survey this year, trust in search and
social-media platforms dipped.
In last year’s survey, the perspective that many respondents
expressed was “‘I’m not sure about the future of my job because of
robots or globalization. I’m not sure about my community anymore because
there are a lot of new people coming in. I’m not sure about my economic
future; in fact, it looks fairly dim because I’m downwardly mobile,’”
Edelman said. These sentiments found expression in the success of
populist politicians in the United States and Europe, who promised a
return to past certainties. Now, this year, truth itself seems more
uncertain.
“We’re desperately looking for land,” Edelman observed.
“We’re flailing, and people can’t quite get a sense of reality.” It’s
no way to live, let alone sustain a democracy.
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