pigeonsandplanes | Throughout the 80's, 90's and 2000's, I wore many hats as a talent
scout, freelance journalist, publisher, promoter and publicist trying to
use my influence to promote rap music with substance. I was so
committed to using Hip Hop as a form of empowerment that I even created
one of the nation's first full time educational Hip Hop program
for middle and high school students. Everyday for five years, I taught
six periods of Hip Hop culture education to hundreds of students who
never imagined that Hip Hop could be offered as a regular class. It was
magic! Lives were changed, students were motivated to better themselves
and I became an award winning teacher in the process. California's
economic crisis put an end to the magic in 2011 when my program lost its
funding.
I returned to the entertainment industry as a freelance publicist with
the goal of promoting quality Hip Hop. How foolish I was! Between 2011
and 2012, I found myself turning down more potential clients then I was
bringing in. The idea of working with aspiring artists who sounded just
like Big Sean, Rick Ross, Nicki Minaj or 2 Chainz disgusted me. And
those few artists who did have something of substance to offer had
little to no money or lacked the drive to take their music to the next
level. Everyday my inbox would fill up with rappers requesting my
services to help promote their songs about ass, weed, guns, cars,
strippers, sex and money. As a freelancer striving to establish myself, I
should have been thankful for generating so much business and could
have watched my bank account grow, regardless of the musical quality.
But as a husband, father and all around socially conscious person, I
couldn't. As a man, I couldn't.
Behind every mainstream rapper glorifying money, sex and violence, there
is a cast of managers, publicists, lawyers, program directors, DJ's,
bloggers, journalists, producers and other industry executives working
hard to make that artist a household name. Behind every Chief Keef, Tyga
and Trinidad James, there are college educated men and women whose job
it is to promote music that contributes to the dumbing down of our
youth. Behind every music video full of half naked girls, there are
casting agents and directors who would never allow their own daughters
to portray themselves in such light. Behind every rapper who claims to
be a thug, there are countless professionals who send their kids to
private schools while promoting music which sends our kids to prison.
Behind every mainstream rapper on BET, MTV, Hot 97, Power 106 and any
other popular station in your city, there's a Clear Channel, Viacom,
Emmis Communications and Radio One made up of powerful decision makers
who would never in a million years listen to the kind of music they get
rich promoting. And behind every rapper with a criminal record, there's a
publicist spinning a story to make crime more marketable.
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