economist | A PICTURE is said to be worth a thousand words. That metaphor might be expected to pertain a fortiori
in the case of scientific papers, where a figure can brilliantly
illuminate an idea that might otherwise be baffling. Papers with figures
in them should thus be easier to grasp than those without. They should
therefore reach larger audiences and, in turn, be more influential
simply by virtue of being more widely read. But are they? Bill Howe and
his colleagues at the University of Washington, in Seattle, decided to
find out.
First, they trained a computer algorithm to distinguish between
various sorts of figures—which they defined as diagrams, equations,
photographs, plots (such as bar charts and scatter graphs) and tables.
They exposed their algorithm to between 400 and 600 images of each of
these types of figure until it could distinguish them with an accuracy
greater than 90%. Then they set it loose on the more-than-650,000 papers
(containing more than 10m figures) stored on PubMed Central, an online
archive of biomedical-research articles.
To measure each paper’s influence, they calculated its article-level
Eigenfactor score—a modified version of the PageRank algorithm Google
uses to provide the most relevant results for internet searches.
Eigenfactor scoring gives a better measure than simply noting the number
of times a paper is cited elsewhere, because it weights citations by
their influence. A citation in a paper that is itself highly cited is
worth more than one in a paper that is not.
As the team describe in a paper posted on arXivhttp://viziometrics.org/search/,
they found that figures did indeed matter—but not all in the same way.
An average paper in PubMed Central has about one diagram for every three
pages and gets 1.67 citations. Papers with more diagrams per page and,
to a lesser extent, plots per page tended to be more influential (on
average, a paper accrued two more citations for every extra diagram per
page, and one more for every extra plot per page). By contrast,
including photographs and equations seemed to decrease the chances of a
paper being cited by others. That agrees with a study from 2012, whose
authors counted (by hand) the number of mathematical expressions in over
600 biology papers and found that each additional equation per page
reduced the number of citations a paper received by 22%. viziometrics.org
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