Saturday, June 30, 2012

the museum of failed products...,

Guardian | The Museum of Failed Products was itself a kind of accident, albeit a happier one. Its creator, a now-retired marketing man named Robert McMath, merely intended to accumulate a "reference library" of consumer products, not failures per se. And so, starting in the 1960s, he began purchasing and preserving a sample of every new item he could find. Soon, the collection outgrew his office in upstate New York and he was forced to move into a converted granary to accommodate it; later, GfK bought him out, moving the whole lot to Michigan. What McMath hadn't taken into account was the three-word truth that was to prove the making of his career: "Most products fail." According to some estimates, the failure rate is as high as 90%. Simply by collecting new products indiscriminately, McMath had ensured that his hoard would come to consist overwhelmingly of unsuccessful ones.

By far the most striking thing about the museum, though, is that it should exist as a viable, profit-making business in the first place. You might have assumed that any consumer product manufacturer worthy of the name would have its own such collection – a carefully stewarded resource to help it avoid making errors its rivals had already made. Yet the executives who arrive every week at Sherry's door are evidence of how rarely this happens. Product developers are so focused on their next hoped-for success – so unwilling to invest time or energy thinking about their industry's past failures – that they only belatedly realise how much they need to access GfK's collection. Most surprising of all is that many of the designers who have found their way to the museum have come there to examine – or been surprised to discover – products that their own companies had created, then abandoned. They were apparently so averse to dwelling on the unpleasant business of failure that they had neglected even to keep samples of their own disasters.

Failure is everywhere. It's just that most of the time we'd rather avoid confronting that fact.


Vallin Sfas said...

Really...what CAN I say?

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