Wednesday, July 09, 2008

Psychogeography

Psychologists have shown that human personalities can be classified along five key dimensions: agreeableness, conscientiousness, extroversion, neuroticism, and openness to experience. And each of these dimensions has been found to affect key life outcomes from life expectancy and divorce to political ideology, job choices and performance, and innovation and creativity.

What's more, it turns out these personality types are not spread evenly across the country. They cluster. And how they cluster tells us much: What city someone might want to move to, the broader character of regions, and even the creative and economic futures of broad swaths of the nation.

Drawing on a database of hundreds of thousands of individual personality surveys compiled by psychologists Jason Rentfrow, Sam Gosling, and Jeff Porter, my team and I were able to map the distribution of personality types across the United States. The result is a fascinating new way of looking at the country's terrain.

Click on the maps image to access the original article in the Boston Globe.