Wednesday, July 02, 2008

Meanwhile, back at the ranch.....,

While it won't do a thing to strengthen that dollar, US politicians find ways to play on racial fears;
Andra Gillespie, an Emory University political scientist, said candidates in the U.S. have long played to people's fears and biases, but they're now using more subtle methods than politicians did in the days of the Dixiecrats, the Southern segregationists who split from the Democratic Party in the mid-1960s.

"You cannot be blatantly racist anymore," Gillespie said.

She said politicians now use tactics described by Princeton University political scientist Tali Mendelberg in her 2001 book, "The Race Card: Campaign Strategy, Implicit Messages and the Norm of Equality."

Mendelberg wrote about the use of images and buzz words to appeal to people's subconscious ideas about race. She called this "implicit priming."

"You're basically winking as you say 'antibusing' or 'law and order' — or 'welfare queens' as Ronald Reagan did in the 1980s," Gillespie said. "If you can sort of tap into those internal prejudices ... you can have the same effect as if you straight up use the N-word."
The more things change, the more they stay the same...., (p.s., I used the Vernon Robinson ad to illustrate this because it is the quintessential example of the art)