pearson is for dayyum sure loath to give up that paper book profit and associated value chain

Publisher's Weekly | Click on the company name in the table below to read a profile of that company.

Rank (2011)	Rank (2010)	Publishing Company (Group or Division)	Country	Mother Corp. or Owner	Country Mother Corp.	2011 Revenue in $M	2010 Revenues in $M
1	1	Pearson	U.K.	Pearson	U.K.	$8,411	$8,097
2	2	Reed Elsevier	U.K./NL/U.S.	Reed Elsevier Corp.	U.K./NL/U.S.	$5,686	$7,149
3	3	Thomson Reuters	U.S.	The Woodbridge Company Ltd.	Canada	$5,435	$5,637
4	4	Wolters Kluwer	NL	Wolters Kluwer	NL	$4,360	$4,719
5	6	Hachette Livre	France	Lagardère	France	$2,649	$2,873
6	8	Grupo Planeta	Spain	Grupo Planeta	Spain	$2,304	$2,427
7	7	McGraw-Hill Education	U.S.	The McGraw-Hill Companies	U.S.	$2,292	$2,433
8	5	Random House	Germany	Bertelsmann AG	Germany	$2,274	$3,844
9	11	Holtzbrinck	Germany	Verlagsgruppe Georg von Holtzbrinck	Germany	$1,952	$1,512
10	10	Scholastic (corp.)	U.S.	Scholastic	U.S.	$1,906	$1,912
11	9	Cengage Learning	U.S.	Apax Partners et al.	U.S./Canada	$1,876	$2,007
12	13	Wiley	U.S.	Wiley	U.S.	$1,743	$1,699
13	12	De Agostini Editore	Italy	Gruppo De Agostini	Italy	$1,724	$1,843
14	15	Shueisha	Japan	Hitotsubashi Group	Japan	$1,714	$1,597
15	16	Kodansha	Japan	Kodansha	Japan	$1,551	$1,498
16	17	Shogakukan	Japan	Hitotsubashi Group	Japan	$1,444	$1,441
17	33	Readers' Digest	U.S.	RDA Holding Co.	U.S.	$1,438	$1,460
18	14	Houghton Mifflin Harcourt	U.S.	Education Media and Publishing Group Limited	U.S./Cayman Islands	$1,295	$1,673
19	19	Springer Science and Business Media	Germany	EQT and GIC Investors	Sweden, Singapore	$1,138	$1,149
20	18	HarperCollins	U.S.	News Corporation	U.S.	$1,100 (est.)	$1,269
21	20	Informa	U.K.	Informa plc	U.K.	$1,069	$1,039
22	21	Gakken	Japan	Gakken Co. Ltd.	Japan	$1,043	$956
23	22	Oxford University Press	U.K.	Oxford University	U.K.	$1,004	$941
24	24	Grupo Santillana	Spain	PRISA	Spain	$936	$852
25	23	Bonnier	Sweden	The Bonnier Group	Sweden	$909	$927
26	26	Kadokawa Publishing	Japan	Kadokawa Holdings Inc.	Japan	$904	$794
27	27	Simon & Schuster	U.S.	CBS	U.S.	$787	$791
28	28	Egmont Group	Denmark/ Norway	Egmont International Holding A/S	Denmark	$703	$792
29	29	Woongjin ThinkBig	Korea	Woongjin Holding	Korea	$685	$723
30	25	RCS Libri	Italy	RCS Media Group	Italy	$667	$805
31	31	Klett	Germany	Klett Gruppe	Germany	$594	$617
32	32	Cornelsen	Germany	Cornelsen	Germany	$558	$584
33	34	Mondadori	Italy	The Mondadori Group	Italy	$506	$549
34	35	GeMS - Gruppo editoriale Mauri Spagnol	Italy	Messagerie Italiane	Italy	$494	$525
35	39	Lefebvre Sarrut	France	Frojal	France	$467	$430
36	36	Harlequin	Canada	Torstar Corp.	Canada	$450	$468
37	37	Sanoma	Finland	Sanoma WSOY	Finland	$446	$464
37	40	China Education and Media Group (form. Higher Education Press)	China (PR)	China Education and Media Group	China (PR)	$445	$393
39	38	Media Participations	France	Media Participations	Belgium	$442	$434
40	46	Abril Educação	Brazil	Abril Group	Brazil	$411	$308
41	47	Perseus	U.S.	Perseus	U.S.	$350	$300
42	43	Westermann Verlagsgruppe	Germany	Medien Union (Rheinland-Pfalz Gruppe)	Germany	$339	$342
43	41	La Martinière Groupe	France	La Martinière Groupe	France	$335	$377
44	44	Bungeishunju	Japan	n.a.	Japan	$331	$337
45	55	AST	Russia	Privately owned	Russia	$330	$215
46	45	Groupe Gallimard	France	Madrigall	France	$329	$320
47	42	Shinchosha	Japan	n.a. (privately owned)	Japan	$319	$364
48	49	Kyowon	Korea	Kyowon	Korea	$298	$273
49	48	Weka	Germany	Weka Firmengruppe	Germany	$282	$277
50	52	Saraiva	Brazil	Saraiva	Brazil	$267	$249
51	51	Haufe Gruppe	Germany	Privately owned	Germany	$269	$256
52	56	Editora FTD	Brazil	Editora FTD	Brazil	$226	$214
53	54	Groupe Albin Michel	France	Groupe Albin Michel	France	$216	$219
54	58	EKSMO	Russia	Privately owned	Russia	$195	$200

Note: Reader’s Digest figures are revenue for the entire company. Book sales in 2011 were $545 million and $590 million in 2010. Figures are based on sales generated in calendar 2011 or—for corporations with a fiscal year—from fiscal 2011. Data are from publicly available sources and include sales of books, journals, and digital products. Because publishing data were unavailable, Pannini, Weltbild, and Disney/Hyperion are excluded from the rankings. The listing was compiled by international publishing consultant Rudiger Wischenbart under the aegis of Livres Hebdo.

what impact will ebooks have on the global publishing industry?

atkearney | The e-book revolution has begun, capturing consumers' imaginations and pocketbooks. More people today are downloading e-books, a trend that will only accelerate in the next decade and undoubtedly change the publishing value chain. Core industry participants—printing companies, distributors and book retailers—will find it difficult to adapt. While some existing players and newcomers to the market—publishers, authors, telecommunications operators and device manufacturers—will find this an ideal time to capitalize on the opportunities.

In this paper, we analyze the evolution of the e-book market, the main factors around its growth, recent trends in the United States and Europe, and the changing structure of the publishing value chain. Our goal is to answer a larger question: What should the publishing industry expect and how should they prepare?

After years of false starts, e-books finally took off in the United States. While the overall publishing market has constricted slightly, e-book sales in the trade sector have grown five-fold in three years, to $165 million in 2009, or roughly 1.3 percent of the market, according to the International Digital Publishing Forum. It could reach 20 percent penetration within seven years (see sidebar: What Took So Long for E-Books?).

U.S. e-book penetration differs by segment and target sector. Within the non-trade sector, which includes educational, reference, technical and scientific books, e-book penetration is near 30 percent and rising, thanks to their easy access (from university workstations), search options (dictionaries and research papers) and storage capacity (educational books and technical manuals).

the impact of technology on the recording industry

jakobgoesblogging | Enablers are the development of advanced hardware and software products as well as the increased importance of internet and especially social networks. During my research, I found a number of interesting statistics about recent changes in the music industry. Based on this data I will try to analyze each step of the value chain to explore how new technologies and the change in customer behavior affect the companies’ business models as well as the music industry as a whole.

Approach: After a short description of the music industry as it was some years ago, I will have a look at the most recent trends. Based on that I will point out the changes in the business model of record labels and identify some important areas in which companies have to act in order to stay competitive. To make this analysis more practical, I want to include the income statement of Warner Music Group, a leading record label to show how it is affected by recent industry chances.

The typical value chain in the music industry shows five steps. It starts with creation of the content by the artist. Traditionally, the artist tried to raise awareness by sending demo tapes to the record companies and participate in band contests. The artist and repertoire (A&R) unit is the division of a record label that is responsible for talent scouting, contracting and overseeing the artistic development. Once the contract is signed, the record company takes care of the financing and records the songs. The next step is the promotion and PR of the album done by the record company. The distribution traditionally was done through merchants and retail stores. Most of them were independent but there were also big retail chains, owned by the major record labels.

why did the recording industry really collapse?

abc.net.au | Source: There are many variations of the same graph. The point is that there was a huge spike in the 90s and I aim to explain that.

You don't have to be an analyst to identify something wrong with the record industry's graph. Predicting an unprecedented period of revenue generation off the back of a two year growth period when two of the preceding three years had seen revenue declines (one of them large) is more than optimistic. It could be explained by new strategy, marketing and innovation pushes by the music industry, but hindsight shows no evidence of that.

In a nutshell, the music industry is adamant that illegal downloading is the prime cause of its revenues dropping over the past decade. Opponents say that we're buying more music than ever, but that we're buying individual songs and not expensive albums on CDs and that's why revenue is down. But is the current quality of music really comparable to what was on offer in the 90s? Or is it more akin to the 80s?

collapse of record companies not the collapse of music

Worldwide Recording Industry Revenues from Physical: $33.1 billion (2006), $30.6 billion (2007), $27.5 billion (2008), $24.6 billion (2009), $22.2 billion (2010), $19.9 billion (2011)

digitalmusicnews | The recording industry has been fractionalized over the past decade. The touring sector suffered its worst decline ever last year. And music publishers are struggling to keep things flat.

So how is the broader music industry somehow worth $168 billion? The answer comes from a broader list of music-related sectors, including those tied to consumer electronics, radio advertising, and musical instruments.  

   

Take a look at this 2010 estimate from global trade group IFPI, which pegs the figure at $167.7 billion, with radio advertising squarely in the lead (larger graph here).  Recognize this business?

Forbes | From the 1960s on, the LP album gave the music industry a main product to push, and business was good. In the 1990s the widespread acceptance of the Compact Disc format gave a giant boost to the music industry in album sales. By 2007, over 200 billion CDs had been sold worldwide. But sales of the long playing album have decreased dramatically. In 2000, U.S. consumers bought 785.1 million albums; in 2011, that figure was down to 330.57 million. In 2000, the ten top-selling albums in the U.S. sold a combined 60.4 million copies; in 2011, the top ten sold just 20.2 million copies.

While accounts of the “death of the music industry” have been greatly exaggerated, no one can deny that the music industry is experiencing major changes. For decades the industry relied on a business model of selling massive amounts of copies of a few albums to finance the high-cost of producing records, plugging songs to radio, and overcoming the losses from their other projects. Record companies used the clout of having access to recording studios and access to airplay on the radio to their advantage in contract negotiations with artists, which leveled their risk intake of the enormous costs and influence needed to both produce and push a record.

federal reserve bank social media monitoring solution...,

decryptedmatrix | The Federal Reserve wants to know what you are saying about it.  In fact, the Federal Reserve has announced plans to identify “key bloggers” and to monitor “billions of conversations” about the Fed on Facebook, Twitter, forums and blogs.  This is yet another sign that the alternative media is having a dramatic impact.  As first reported on Zero Hedge, the Federal Reserve Bank of New York has issued a “Request for Proposal” to suppliers who may be interested in participating in the development of a “Sentiment Analysis And Social Media Monitoring Solution”.  In other words, the Federal Reserve wants to develop a highly sophisticated system that will gather everything that you and I say about the Federal Reserve on the Internet and that will analyze what our feelings about the Fed are.  Obviously, any “positive” feelings about the Fed would not be a problem.  What they really want to do is to gather information on everyone that views the Federal Reserve negatively.  It is unclear how they plan to use this information once they have it, but considering how many alternative media sources have been shut down lately, this is obviously a very troubling sign.

You can read this “Request for Proposal” right here.  Posted below are some of the key quotes from the document (in bold) with some of my own commentary in between the quotes….

“The intent is to establish a fair and equitable partnership with a market leader who will who gather data from various social media outlets and news sources and provide applicable reporting to FRBNY. This Request for Proposal (“RFP”) was created in an effort to support FRBNY’s Social Media Listening Platforms initiative.”

A system like this is not cheap.  Apparently the Federal Reserve Bank of New York believes that gathering all of this information is very important.  In recent years, criticism of the Federal Reserve has become very intense, and most of this criticism has been coming from the Internet.  It has gotten to the point where the Federal Reserve Bank of New York has decided that it had better listen to what is being said and find out who is saying it.

“Social media listening platforms are solutions that gather data from various social media outlets and news sources.  They monitor billions of conversations and generate text analytics based on predefined criteria.  They can also determine the sentiment of a speaker or writer with respect to some topic or document.”

The Federal Reserve Bank of New York intends to listen in on “billions of conversations” and to actually determine the “sentiment” of those that are participating in those conversations.

sytematically dangerous institutions (SDI)

neweconomicperspectives | One of the “tells” that reveals how embarrassed Lanny Breuer (head of the Criminal Division) and Eric Holder (AG) are by the disgraceful refusal to prosecute HSBC and its officers for their tens of thousands of felonies are the false and misleading statements made by the Department of Justice (DOJ) about the settlement.  The same pattern has been demonstrated by other writers in the case of the false and disingenuous statistics DOJ has trumpeted to attempt to disguise the abject failure of their efforts to prosecute the elite officers who directed the “epidemic” (FBI 2004) of mortgage fraud.

HSBC was one of the largest originators of fraudulent mortgage loans through its acquisition of Household Finance.

Three recent books by “insiders” have confirmed earlier articles revealing the decisive role that Treasury Secretary Geithner has played in opposing criminal prosecutions of the elite banksters and banks whose frauds drove the financial crisis and the Great Recession.

Bair, Sheila, Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street from Itself” (2012); Barofsky, Neil, Bailout: An Inside Account of How Washington Abandoned Main Street While Rescuing Wall Street (2012); Connaughton, Jeff, The Payoff: Why Wall Street Always Wins (2012).

Geithner’s fear is that the vigorous enforcement of the law against the systemically dangerous institutions (SDIs) that caused the crisis could destabilize the system and cause a renewed global crisis.  I have often expressed my view that the theory that leaving felons in power over our largest financial institutions is essential to producing financial stability is insane.  Geithner, it turns out, is very sensitive to that criticism.

 

To sum it up: the regulators and Treasury opposed having HSBC admit the truth – that it violated the money-laundering statutes.  They warned that such a guilty plea could cause a systemic crisis because HSBC was an SDI.  When Treasury warns DOJ that a prosecution could cause a global crisis there is no chance that the AG will override Treasury’s warning on his own initiative.  That is why line prosecutors urged Holder to meet personally with Geithner to urge him to withdraw his objections to the proposed prosecution, but Holder apparently declined to seek a meeting.  Instead, Breuer emphasized that DOJ accepted Treasury’s warning that HSBC was too big to prosecute because doing so would cause a global systemic crisis.

Note the disingenuous statement made by the Treasury to the press.  Yes, DOJ makes the “decision” whether to prosecute, but if DOJ were to prosecute in a case where Treasury had warned that the sky would fall if there were a prosecution – and the sky did fall – then the DOJ’s leaders would be the idiots who ignored Treasury and blew up the world’s economy.

The Treasury statement completes setting the stage for the tale I promised to complete about Geithner’s sensitivity to his role in blocking prosecutions becoming better known.  Breuer and I were interviewed by NPR about the HSBC settlement.  I criticized it and I explained why settlement negotiations were unique in such circumstances because the government’s overriding priority was in reducing its fine to a level that it was sure would not pose any meaningful risk to the health of the SDI.  When the government fears that any SDI failure will cause a global systemic crisis the government’s paramount priority in negotiating a recovery is to restrict rather than maximize its recovery in order to ensure there is no meaningful risk of the settlement leading to the SDI’s failure.  The government’s press flacks find it easy to “spin” settlements with profitable SDIs because their capital and profits are so enormous that the government can negotiate a fine that sounds very large to the public but is relatively minor from the SDI’s perspective.  The settlement is both a “record” amount and a modest cost of doing (fraudulent) business for HSBC.

When the NPR story ran originally it contained a quotation from me noting Geithner’s long-standing opposition to prosecuting SDIs and the government’s incentive to reduce greatly the penalties on HSBC because it was an SDI.  My quotation mentioning Geithner was removed from the NPR story at the request of Treasury and replaced with this “Clarification.”

Clarification: In an early radio version of this story, a former regulator was quoted speculating that Treasury Secretary Timothy Geithner did not want to put HSBC out of business. We should have made it clear that it is the Justice Department, not the Treasury Department that made the decision to defer prosecution of HSBC. 

I was not “speculating” that “Geithner did not want to put HSBC out of business.”  My statement was not only factual; it wasn’t controversial given the many insider exposes that have confirmed Geithner’s position on SDIs.  (A position now parroted by Breuer.)  The statement that Treasury got placed in the “clarification” is the same carefully crafted disingenuous statement that Treasury is using to obscure the continuing success of Geithner’s efforts to prevent prosecutions of the SDIs.  What we now know definitively is how hyper-sensitive Geithner is to anything that brings to greater public attention his pusillanimous role in ensuring that fraudulent SDIs and the banksters that control them can commit their crimes with impunity from the criminal laws.  As always, I emphasize the ultimate culpability for the shameful “too big to prosecute” indulgence granted to the criminal enterprise known as HSBC rests with President Obama and Prime Minister Cameron.  It is also worth noting that the Republican Party and Governor Romney never protested this failure to prosecute and that Obama is largely continuing President Bush’s failure to even investigate seriously the banksters.  Welcome to crony capitalism.

the drug war is a joke...,

rollingstone | If you've ever been arrested on a drug charge, if you've ever spent even a day in jail for having a stem of marijuana in your pocket or "drug paraphernalia" in your gym bag, Assistant Attorney General and longtime Bill Clinton pal Lanny Breuer has a message for you: Bite me.

Breuer this week signed off on a settlement deal with the British banking giant HSBC that is the ultimate insult to every ordinary person who's ever had his life altered by a narcotics charge. Despite the fact that HSBC admitted to laundering billions of dollars for Colombian and Mexican drug cartels (among others) and violating a host of important banking laws (from the Bank Secrecy Act to the Trading With the Enemy Act), Breuer and his Justice Department elected not to pursue criminal prosecutions of the bank, opting instead for a "record" financial settlement of $1.9 billion, which as one analyst noted is about five weeks of income for the bank.

The banks' laundering transactions were so brazen that the NSA probably could have spotted them from space. Breuer admitted that drug dealers would sometimes come to HSBC's Mexican branches and "deposit hundreds of thousands of dollars in cash, in a single day, into a single account, using boxes designed to fit the precise dimensions of the teller windows."

This bears repeating: in order to more efficiently move as much illegal money as possible into the "legitimate" banking institution HSBC, drug dealers specifically designed boxes to fit through the bank's teller windows. Tony Montana's henchmen marching dufflebags of cash into the fictional "American City Bank" in Miami was actually more subtle than what the cartels were doing when they washed their cash through one of Britain's most storied financial institutions.

too big to jail?

guardian | The US is the world's largest prison state, imprisoning more of its citizens than any nation on earth, both in absolute numbers and proportionally. It imprisons people for longer periods of time, more mercilessly, and for more trivial transgressions than any nation in the west. This sprawling penal state has been constructed over decades, by both political parties, and it punishes the poor and racial minorities at overwhelmingly disproportionate rates.

But not everyone is subjected to that system of penal harshness. It all changes radically when the nation's most powerful actors are caught breaking the law. With few exceptions, they are gifted not merely with leniency, but full-scale immunity from criminal punishment. Thus have the most egregious crimes of the last decade been fully shielded from prosecution when committed by those with the greatest political and economic power: the construction of a worldwide torture regime, spying on Americans' communications without the warrants required by criminal law by government agencies and the telecom industry, an aggressive war launched on false pretenses, and massive, systemic financial fraud in the banking and credit industry that triggered the 2008 financial crisis.

This two-tiered justice system was the subject of my last book, "With Liberty and Justice for Some", and what was most striking to me as I traced the recent history of this phenomenon is how explicit it has become. Obviously, those with money and power always enjoyed substantial advantages in the US justice system, but lip service was at least always paid to the core precept of the rule of law: that - regardless of power, position and prestige - all stand equal before the blindness of Lady Justice.

It really is the case that this principle is now not only routinely violated, as was always true, but explicitly repudiated, right out in the open. It is commonplace to hear US elites unblinkingly insisting that those who become sufficiently important and influential are - and should be - immunized from the system of criminal punishment to which everyone else is subjected.

Worse, we are constantly told that immunizing those with the greatest power is not for their good, but for our good, for our collective good: because it's better for all of us if society is free of the disruptions that come from trying to punish the most powerful, if we're free of the deprivations that we would collectively experience if we lose their extraordinary value and contributions by prosecuting them.

This rationale was popularized in 1974 when Gerald Ford explained why Richard Nixon - who built his career as a "law-and-order" politician demanding harsh punishments and unforgiving prosecutions for ordinary criminals - would never see the inside of a courtroom after being caught committing multiple felonies; his pardon was for the good not of Nixon, but of all of us. That was the same reasoning hauled out to justify immunity for officials of the National Security State who tortured and telecom giants who illegally spied on Americans (we need them to keep us safe and can't disrupt them with prosecutions), as well as the refusal to prosecute any Wall Street criminals for their fraud (prosecutions for these financial crimes would disrupt our collective economic recovery).

A new episode unveiled on Tuesday is one of the most vivid examples yet of this mentality. Over the last year, federal investigators found that one of the world's largest banks, HSBC, spent years committing serious crimes, involving money laundering for terrorists; "facilitat[ing] money laundering by Mexican drug cartels"; and "mov[ing] tainted money for Saudi banks tied to terrorist groups". Those investigations uncovered substantial evidence "that senior bank officials were complicit in the illegal activity." As but one example, "an HSBC executive at one point argued that the bank should continue working with the Saudi Al Rajhi bank, which has supported Al Qaeda."

Needless to say, these are the kinds of crimes for which ordinary and powerless people are prosecuted and imprisoned with the greatest aggression possible.

i cry therefore i am...,

nytimes | People widely report that crying relieves tension, restores emotional equilibrium and provides “catharsis,” a washing out of bad feelings. (Tears, in fact, seem to be the only body fluids that do not evoke feelings of disgust.) The term “catharsis” has religious overtones of purging evil and sin; it’s no surprise that religious icons so frequently feature tearful saints and that religious ceremonies are, around the world, one of the main settings for the release of tears.

Crying is a nearly universal sign of grief, though some mourners report that, despite genuine sorrow, they cannot shed tears — sometimes even for years after their loved one has gone. Unlike today, when the privacy of grief is more respected, the public or ceremonial shedding of tears, at the graveside of a spouse or the funeral of a sovereign, were once considered socially or even politically essential. To avoid dry eyes, widows would fill their handkerchiefs with onions lest their bereavement be underestimated.

When I lecture on crying, I ask my audience to let me know, by a show of hands, which art forms most move them to tears. About 80 percent say music, followed closely by novels (74 percent), but then the figures fall sharply, to 43 percent, for poetry, and 10 to 22 percent for paintings, sculpture and architecture.

I am often asked why I do not include cinema in these surveys, but what drives emotion in films is usually the music. Witness Michel Hazanavicius’s recent “silent” film “The Artist,” which won the Academy Award for best picture last year. Anything but silent, it arouses intense emotions through its musical score.

The physical act of crying is mainly one of inhaling — as opposed to laughter, which requires exhaling — and involves the soft palate, larynx and pharynx. Crying disrupts speech, which is why we choke up when we weep. This suggests to linguists and anthropologists that emotional crying evolved before propositional language, perhaps explaining why tears communicate states of mind and feelings that are often so difficult to express in words. Of course, from an evolutionary perspective, recognition of emotion (usually through facial gesture) was essential for survival.

exploring rhythm and brain function

the scientist | This September, Grateful Dead drummer Mickey Hart exposed his brain to a live audience at the annual meeting of the American Association of Retired Persons (AARP) in New Orleans, Louisiana. With an electroencephalography (EEG) device strapped to his head, Hart strutted across the stage, drum in hand, as images of the rhythms pulsing through his brain were projected on big screens at the front of the hall. “It was like taking my brain out of my skull and watching it dance,” he says.

The stunt was the result of a collaboration between Hart and Adam Gazzaley, a neuroscientist at the University of California, San Francisco. Brought together by their shared interest in the power of rhythm, the duo says they hope to generate new research into its role in higher-order brain functions—and find ways to influence brain rhythms to improve cognitive health.  

“Mickey had an experience several years ago with his grandmother, who had Alzheimer’s,” says Gazzaley. “He noticed she was most communicative when he played the drums. It hit home that music and rhythm could have therapeutic impact, something he’d suspected for a long time.” So the AARP put Hart in touch with Gazzaley, who studies how brain rhythms change with normal ageing and disease, to help raise funds for research designed to explore the science behind Hart's observation.

“We’re going after the rhythm code,” Hart says. “If we crack it, we may be able to use that information to diagnose and treat these brain diseases. That’s the big enchilada!”

1922: Why I Quit Being So Accomodating

mikecanex | Three things were very clear to me in that night of self-examination five years ago. First: A man’s chief loyalty must be to the woman who has joined her life to his; to the children who call him father; and to the business which feeds and clothes and houses them all. In my easy-going willingness to befriend the world at large, I was sacrificing my wife, my children, and my employer far more than I was sacrificing myself. As I look back, I marvel that my wife and the children should have borne with me as uncomplainingly as they did.

What was true of my family was true of the business as well. I thought I was being friendly to the customers of the house. As a matter of fact, I was too often being friendly to the customers at the expense of the house. It is a common fault in salesmen. They let a thousand trivial demands on the part of the men to whom they sell take their time and energy from the business of the men for whom they sell.

Second: I am convinced that indiscriminate charity, whether one gives money or time — which is life itself — merely pauperizes the recipients. The business and social world are full of respectable panhandlers, who will take and take and take, just as long as they can find anyone to give. I gave to them for years, at the expense of those who had a far better claim upon my generosity. I am still willing to help any man who honestly needs help. But as for the strong, perfectly well, and perfectly capable human beings who have chosen to ride through the world on someone else’s back, they will have to look for another beast of burden. They can buy their own theatre tickets, write their own letters of introduction, make their own hotel reservations, use somebody else’s office instead of mine for their engagements, and borrow money from the banks which are in business to lend.

And, finally, I am persuaded that no one ever achieves anything worth-while in this world unless he has so great a respect for his work that he compels all other men to respect it. Unless, in a word, he commands his time. Read the life of a great scientist like Agassiz. Was he forever at the world’s beck and call? Not for a single day. To letters inviting him to write, or to lecture for money, he replied that he had no time for those things. He was the custodian of a certain number of days — a number far too small for the great task he had laid out for himself — and he would not be diverted even for an instant.

I was explaining this point of view to a good old aunt of mine one afternoon and she exclaimed: “But, Joe, it is so selfish for a man to put his work ahead of everything! It’s unchristian.”

“On the contrary, it is Christian in the very finest sense,” I replied. “What was it that Jesus said when his parents rebuked him for his failure to keep his engagement with them on that first journey down from Jerusalem? ‘Wist ye not that I must be about my Father’s business?’ He demanded. He had work to do — great work and little time in which to do it. Even He was no exception to the eternal rule that achievement comes only through the subordination of every power to a great ideal; and that no man is really obliging who does not first discharge in full his obligations to his work.” Fist tap Dale.

the peasant

imagination also comes from the moving centre

pnas | Music moves us. Its kinetic power is the foundation of human behaviors as diverse as dance, romance, lullabies, and the military march. Despite its significance, the music-movement relationship is poorly understood. We present an empirical method for testing whether music and movement share a common structure that affords equivalent and universal emotional expressions. Our method uses a computer program that can generate matching examples of music and movement from a single set of features: rate, jitter (regularity of rate), direction, step size, and dissonance/visual spikiness. We applied our method in two experiments, one in the United States and another in an isolated tribal village in Cambodia. These experiments revealed three things: (i) each emotion was represented by a unique combination of features, (ii) each combination expressed the same emotion in both music and movement, and (iii) this common structure between music and movement was evident within and across cultures.

nationalgeographic | “Only human.” It’s a downer of an idiom, used to convey the inevitable transgressions and inadequacies of our species. He cheated on his wife with a supermodel, but come on, he’s only human. No, she can’t write three blog posts a day and Tweet every hour and read historical biographies in her spare time, she’s only human.

But, really, what’s “only” about human biology, emotions, behaviors and history? At very least, they make for some good stories.

A cop in Florida once found a scientist dissecting an armadillo penis on the side of the road. A genetic screen made me reconsider my coffee habits. Poverty breaks down connections in a baby’s brain. Tourism in the Galápagos is simultaneously funding conservation efforts and destroying the things that need to be conserved. Stories about people — what we’re made of, what we do, why we do it — are what interest me most, and what you’ll find on this blog.

I’m kicking off with a story about the (maybe) uniquely human capacity to feel emotion through music. Why does a lullaby soothe a newborn, a dirge console the grieving, and a KoRn song make you want to rip your ears out?

According to a study out yesterday in the Proceedings of the National Academy of Sciences, our cognitive connection to music may have evolved from an older skill, the ability to glean emotion from motion. People will choose the same combination of spatiotemporal features — a certain speed, rhythm, and smoothness — whether pairing a particular emotion with a melody or with a cartoon animation, the study found. But most surprising, the results held true in people from two starkly different cultures: a rural village in Cambodia and a college campus in New England.

The study dates to an afternoon in the spring of 2008, when Beau Sievers sat down for a class on the origins of music at Dartmouth College, in New Hampshire. Sievers, a composer, was working on a Master’s degree in something called electroacoustic music (now called digital musics), an unusual program for people who want to study relationships between music, technology and cognitive science. That afternoon the class heard from a guest lecturer, psychology professor Thalia Wheatley, whose neuroimaging studies had pinpointed some of the brain regions involved in perceiving motion. Other labs had found that some of the very same regions activate during music perception, giving Wheatley the idea that the two skills are somehow linked in the mind. She presented the general hypothesis to Sievers’s class, adding that she hadn’t yet found a rigorous and quantitative way to test it.

After class, Sievers asked Wheatley if he could work on that for his Master’s thesis. She said sure, and over the next few months, the duo came up with a clever experiment.

because you owe...,

Are you glad to be alive? Is life worth something to you? Well then, if you are alive and glad of it, you should pay something in return. For example, I see your mother here. But for her, you would never have come into the world. It is to her that you owe your life. If you are glad to live, you must repay her. you are of age now, the time has come to settle your debts. One of the chief causes of your being alive is your mother.  It is because of her that you have your pleasures and that you have possibilities of developing yourself. One of the reasons, one of the aspects of your coming into the world is, then, your mother. And I ask you, have you begun to pay your debts to her?

No.

Repay her. Even if she is objectively bad, she is your mother. And how can you pay her? You should unify her life. But instead of that, what do you do? You make her life more difficult. You unnerve her, you irritate her. Unconsciously, remorse of conscience could flow from that. Take the year that has just passed, remember: often you have been very bad toward your mother. You are merde. You have not yet fulfilled your obligations. If you have understood this, remorse can begin in you. This is but one aspect. I could explain to you other aspects of this fact, but for now, begin with this one. For the past two years, how many times have you been bad, very bad to your mother?

Remember this and try to repair the past with your future in the present. It is a very difficult thing. If you forget, if you do not do it, it is your fault and doubly your fault. First, you are to blame for this past, and you are a second time to blame for not repairing it today.

with real emotional content...,

Q: I should like to ask a question. I should like to know. I remember myself many times a day, but I believe that my remembering is not voluntary. It is only the result of an association which leads me to work. How can I make a remembering that results from my wishing and not from my associations?

A: There exists a very good way. Is your father or your mother alive?

Both of them

A: Good, you can be happy. I will give you an exercise. Learn to do it. Later I shall explain to you the details. First of all, fix a contact with your father and your mother.

When I am with them?

A: With or without them. You do it interiorly. For example "I am". When they are there, you look at them. When they are not there, you represent them to yourself. You say to yourself, for each one of them, "I am thou, thou art I". You are the result of your parents. You are the same blood, remember that. Later I will explain to you. While waiting, do this. Accustom yourself interiorly to be very quiet and to see sincerely and with affection your father, your mother. Objectively, to you they are more than God. God himself said, as long as your father and mother live, I do not exist for you.

Why must one represent to oneself one's father and mother?

A: You owe your life to them. But that is another question. Take it objectively. Your father and mother are more than God. If you pray to God, God himself can send you to the devil; "after their death, you will come to me". It is an expression. I give you this exercise which consists of this contact in order to prepare you for another exercise. This will help you. It is difficult to remember yourself. You cannot do it theoretically, for it becomes automatic. Associations (Personality) will not help you, in order to remember yourself, you must make an effort of will. You understand what I wish to say, nothing can be born spontaneously. Your associations (Personality) are not you, they are automatic. Afterward, (when you have worked) your associations will always remain automatic, but your work will have a relation, not any more with your associations, (Personality) but with you. (Essence)

remember...,

It is understandable that the Work says that unless a man can divide himself into two he cannot shift from his psychological state. Dividing yourself into two means to divide yourself into an observing side and an observed side. Unless a man can observe himself he cannot change. Such a person will remain always the same man, the same woman. Also, you all know that as long as a person takes himself or herself as one person, as always being the same 'I', he or she cannot change.

Q: Even work is distasteful to me.

A: Because you do not work. There is never any work with you, nothing ever between us when we are together = it is empty. One person cannot carry everything alone. You must make the effort for yourself. Tonight it is the same. Nobody is there = Nobody makes the effort.

One must change the way of working. Instead of accumulating during one hour, one must try to keep constantly the organic sensation of the body. Sense one's body again, continually, without interrupting one's ordinary occupation = to keep a little energy, to take the habit. I thought the exercise would allow you to keep the energy along time, but I see it is not so.

Wet a handkerchief, wring it out, put it on your skin. The contact will remind you. When it is dry, begin again.

THE KEY TO EVERYTHING = Remain apart.

The aim is to constantly have a sensation of oneself, of one's individuality. This sensation cannot be expressed intellectually, because it is organic. It is something which makes you independent, when you are with other people.

lying

The chief obstacle to the attainment of self-consciousness is that we think we have it. One will never get self-consciousness so long as one believes that one has it. There are many other things we think we have, and because of this we cannot have them. There is individuality or oneness —we think we are one, indivisible. We think we have will, or that if we do not have it always, we can have it, and other things. There are many aspects to this, for if we do not have one thing, we cannot have another. We think that we have these things, and this happens because we do not know the meaning of the words we use.

There is a definite obstacle, a definite reason why we cannot have consciousness as we are. This chief obstacle in the way of development is lying. I have already mentioned lying, but we must speak more about it, for we do not know what lying means because we have never studied this question seriously. Yet the psychology of lying is really the most important part of the study of the human being. If a man could be described as a zoological type, he would be described as a lying animal.

I shall leave out all external lying and take only a man's lying to himself about himself. This is the reason why we are in the state in which we are now, and why we cannot come to a better, a higher, a more powerful, more effective state of consciousness. According to the system we are now studying we cannot know truth, because truth can be reached only in objective consciousness. So we cannot define what truth is; but if we take it that lying is the opposite of truth, we can define lying.

The most serious lying is when we know perfectly well that we do not and cannot know the truth about things and yet never act accordingly. We always think and act as though we knew the truth. This is lying.

When I know that I do not know something, and at the same time say that I know, or act as though I knew it, it is lying. For instance, we know nothing about ourselves, and we really know that we know nothing, yet we never recognize or admit the fact; we never confess it even to ourselves, we act and think and speak as though we knew who we are. This is the origin, the beginning of lying. When we understand this and follow this line, and when we try to connect this idea with everything we think, everything we say, everything we do, we will begin to remove the obstacles which lie on the way to consciousness. But the psychology of lying is much more difficult than we think, because there are many different kinds of lying and many very subtle forms hard to discover in ourselves. In others we see them comparatively easily, but not in ourselves.

Q. If we do not know what truth is, how do we know when we lie?

A. You know that you cannot know the truth, and if you say you do know, or can know it, it would be a lie, because no one can know the truth in the state in which we are. Do not think philosophically, take it in relation to facts. People speak about everything as though they knew. If you ask a man whether there are people on the moon, he will have an opinion about it. And so with everything else. We have opinions about everything, and all these opinions are lying, particularly about ourselves. We do not know about states of consciousness, or the different functions, or the speed of functions, or their relation to one another. We do not know about how functions are divided. We know nothing, yet we think we know about ourselves. All we have is opinions, and they are all lies.

Q. If all opinions are lies, should we avoid opinions?

A. You must know their value. The first lie we tell ourselves is when we say 'I'. It is a lie because in saying 'I' we presume certain things: we presume a certain unity and a certain power. And if I say 'I' today and say 'I' to-morrow, it is supposed to be the same 'I', when in reality there is no connection between them. We are in this present state because of certain obstacles or certain facts in ourselves, and the most important fact that we do not understand is that we have no right to say 'I', for it will be a lie. When you begin to observe yourself you will see that it is really so: there are 'I's in you which do not know one another and never come into contact. For instance, begin to study your likes and dislikes and you will see that you can like one thing one moment and like another thing another moment, and the two are so opposed to one another that you will realize at once that those 'I's never meet. If you observe your decisions you will see that one 'I' decides and another has to carry out the decision, and this one is either unwilling to do it or never heard about it. If you find one thing one does not lie to oneself about you will be very exceptional. Being surrounded by these lies, born and educated in these lies, we cannot be any different from what we are; we are just the result, the product of this lying.

imagination...,

And one of the particularly wrong functions, which we sometimes like in ourselves, is imagination. In this system imagination does not mean conscious or intentional thinking on some subject or visualisation of something, but imagination that turns without any control and without any result. It takes very much energy and turns thinking in a wrong direction.

Q. When you say 'imagination', do you mean imagining something to be true, not drawing pictures?

A. Imagination has many aspects; it may be just ordinary day-dreams or, for instance, imagining non-existent powers in oneself. It is the same thing, it works without control, it runs by itself.

Q. Each one is self-deception?

A. One does not take it as self-deception: one imagines something, then believes it and forgets that it was imagination. Studying man in his present state of sleep, absence of unity, mechanicalness and lack of control, we find several other wrong functions which are the result of his state—in particular, lying to himself and to other people all the time. The psychology of ordinary man could even be called the study of lying, because man lies more than anything else; and as a matter of fact, he cannot speak the truth. It is not so simple to speak the truth; one has to learn how to do it, and sometimes it takes a very long time.

Q. I was interested in the question of imagination. I suppose it means that in the ordinary application of the word one was using the wrong meaning?

A. In the ordinary meaning of imagination the most important factor is missed, but in the terminology of this system we begin with what is most important. The most important factor in every function is: 'Is it under our control or not?' So when imagination is under our control we do not even call it imagination; we call it by various names—visualization, creative thinking, inventive thinking—you can find a name for each special case. But when it comes by itself and controls us so that we are in its power, then we call it imagination.

Again, there is another side of imagination which we miss in ordinary understanding. This is that we imagine non-existent things—non-existent capacities, for instance. We ascribe to ourselves powers which we do not have; we imagine ourselves to be self-conscious although we are not. We have imaginary powers and imaginary self-consciousness and we imagine ourselves to be one, when really we are many different 'I's. There are many such things that we imagine about ourselves and other people. For instance, we imagine that we can 'do', that we have choice; we have no choice, we cannot 'do', things just happen to us.

So we imagine ourselves, really. We are not what we imagine ourselves to be.

Q. Is there any difference between imagination and day-dreaming?

A. If you cannot control day-dreaming, it means that it is part of imagination; but not all of it. Imagination has many different sides. We imagine non-existent states, nonexistent possibilities, non-existent powers.

Q. Could you give me a definition of negative imagination?

A. Imagining all kinds of unpleasant things, torturing oneself, imagining all the things that might happen to you or other people—things like that; it takes different forms. Some people imagine different illnesses, some imagine accidents, others imagine misfortunes.

man in temple

Let us then change our focus, and consider the combined role of the three nervous systems as the intervention of a triple creative power from a higher level -that is, from above the level of the blood-stream.

Equally with the blood-stream the three nervous systems pervade all parts of the body and connect all glands. But they have different routes. The cerebro-spinal system is chiefly confined to the cortex of the brain and the spinal cord, whence branches ramify to all members within man's field of sensation and control. The sympathetic system consists of a large number of separate branches and plexuses directly connecting individual vertebrae with some corresponding involuntary organ. The vagus, on the other hand, is a single nerve, which originates in the base of the brain, and after passing through heart, gastric and sex plexuses, rejoins the bottom of the spine.

These two latter systems remind us of the electrical circuit of a car or airplane, where each instrument is individually connected to the positive source of power, though the negative side of all their circuits can be completed simultaneously through the steel frame. In this figure, the cerebro-spinal system would then represent the driver or pilot, who introduces conscious action into the mechanism -but only at those points where controls are situated.

What is the actual relation between these three systems, and what is their potential relation? In the first place we must suppose them working with three different energies at three different speeds. The slowest is the cerebro-spinal system, which can only work as fast as we can think. Next faster is the sympathetic system, which enables the complicated instinctive processes of digestion, tissue building and so on, to be carried on much faster than we can follow. While fastest of all should be the parasympathetic, or vagus system, which carries the immeasurably rapid impulses of intuition, self-preservation and sex. This latter system, however, ordinarily works at only a fraction of its proper power, and from the point of view of its potentialities, we can almost regard it as unused.

According to our table of speeds of diffusion, the three energies concerned belong respectively to Category III (1/3 to 30 kilometres a second), Category II (30 to 3000 kilometres a second), and Category I (3000 to 300, 000 kilometres a second).

Now we have already seen that wherever three forces interact, they can manifest in six different combinations or orders. So these three nervous systems, combining in different ways, subject the human body to the six cosmic processes which we have discussed before. Some of these processes -resulting from the dominance of thought or instinct, that is, of the cerebro-spinal or sympathetic system -are familiar to us in ordinary life. Others, produced by the dominance of the vagus system, working with its proper energy, are unknown to us or very rare. For they occur only when the highest kind of emotion becomes the motive force for the whole organism.

It is, however, still another possibility which concerns us now. There is in fact a seventh combination of forces, normally incomprehensible, but which is theoretically possible, and which raises the cosmos in which it occurs to direct connection with that above. In this combination, all three forces work simultaneously at all points.

In the ordinary way the three nervous systems operate more or less independently, in sequence, so to speak; their different energies being confined to the functions for which they are most suitable. And when small amounts of these energies do leak from one system to another -as when a man tries to think when full of instinctive excitement, or on the other hand when he tries to reason about some deep emotion -only bad results are produced. Yet these three systems are arranged so that, in certain circumstances and at one particular point in the brain, a connection could be created between them. In this case all three energies would run freely through all three systems. With what result? By the general circulation of intellectual energy, a man would become conscious in all his functions. By the general circulation of instinctive energy, all his functions would act to his best advantage and in harmony. By the general circulation of emotional energy, all his functions would work at the intensity of fear or love.

Such a condition, in which instinctive processes were as conscious as thinking, in which thinking was as fast as attraction, and in which reason, emotion, and action combined as harmoniously as breathing and sleeping, is at present unimaginable.

We can only say that the human machine is in fact designed to make it possible.

get down on your knees

Q: How should one pray?

A: I will explain, but it is for later. In our solar system, certain substances emanate from the sun and the planets, in the same way as those emanated by the earth, making contact at certain points in the solar system. And those points can reflect themselves in materialized images which are the inverted images of the All Highest - the Absolute. I tell you that there always exists a materialized image in our atmosphere. If people could have enough concentration to enter into contact with this image, they would receive this substance; thereby receiving, no establishing, a telepathic link like a telephone.

Q: Do these images materialize in human form?

A: Yes

Q: If someone puts himself in touch with this image, and a second person put himself in touch with him, and a third, and a fourth, can they all receive this image?

A: If seven persons can concentrate enough to put themselves in touch with this image, they can communicate at any distance by the line between them. The seven form one. They can help each other. By the way, it is only by explaining something to others that one understands and assimilates it oneself completely.

Q: I want to know if by materializing the image of a saint, this will get me what I particularly desire.

A: You think like an ordinary person. You have not the means of materializing anything now. For the present, take a simple task of auto-suggestion, so that one part convinces the other and repeats and repeats to it what you have decided. There is a series of seven exercises for the successive development of the seven centers. We site the first, the brain, the one which counts in ordinary life. (the head is a luxury - the other, the emotional is also).  The only one which is necessary to life is the spinal cord, the one which you must first develop and strengthen. This exercise will strengthen it.

Hold our both arms horizontally at an exact angle, at the same time looking fixedly at a point before you. Divide your attention exactly between point and arms. You will find that there are no associations, no place for them, so occupied you will be with point and position of arms. Do this sitting down, standing, and then on your knees. Twenty five minutes each position, several times a day.

Q: When I wish to make such efforts for work, a hard barrier forms in my chest,  impossible to overcome. What should I do?

A: It is nothing. You are not in habit of using this center - it is a muscle which contracts, just muscular. Continue, continue..,

Q: I have done this exercise till I had aching shoulders. While doing it, I had the sensation of "I". I felt myself apart, really "I"

A: You cannot have "I". "I" is a very expensive thing. You are cheap. Do not philosophize, it does not interest me, and do not speak of "I". Do the exercise as service, as an obligation, not for results (like "I") Results will come later. Today, it is only service. Only that is real.

this is the situation...,

To begin self-study it is necessary to study methods of self-observation, but that again must be based on a certain understanding of the divisions of our functions. Our ordinary idea of these divisions is quite wrong. We know the difference between intellectual and emotional functions. For instance, when we discuss things, think about them, compare them, invent explanations or find real explanations, this is all intellectual work; whereas love, hate, fear, suspicion and so on are emotional. But very often, when trying to observe ourselves, we mix even intellectual and emotional functions; when we really feel, we call it thinking, and when we think we call it feeling. But in the course of study we shall learn in what way they differ. For instance, there is an enormous difference in speed, but we shall speak more about that later.

Then there are two other functions which no system of ordinary psychology divides and understands in the right way—instinctive function and moving function. Instinctive refers to the inner work of the organism: digestion of food, beating of the heart, breathing—these are instinctive functions. To instinctive function belong also ordinary senses—sight, hearing, smell, taste, touch, the feeling of cold and warmth, things like that; and this is all, really. Of outer movements, only simple reflexes belong to instinctive function, because more complicated reflexes belong to moving function. It is very easy to distinguish between instinctive and moving functions. We do not have to learn anything that belongs to instinctive function, we are born with the capacity to use all the instinctive functions. Moving functions, on the other hand, all have to be learned— a child learns to walk, to write and so on. There is a very great difference between the two functions, since there is nothing inherent in moving functions, and instinctive functions are all inherent.

So in self-observation it is necessary first of all to divide these four functions and to classify at once everything that you observe, saying, 'This is intellectual function', 'This is emotional function' and so on.

If you practise this observation for some time you may notice some strange things. For instance, you will find that what is really difficult in observing is that you forget about it. You start to observe, and your emotions connect with some kind of thought and you forget about self-observation.

Again, after some time, if you continue this effort to observe, which is a new function not used in the same way in ordinary life, you will notice another interesting thing—that generally you do not remember yourself. If you could be aware of yourself all the time, then you would be able to observe all the time, or in any case as long as you liked. But because you cannot remember yourself, you cannot concentrate; and this is why you will have to admit that you have no will. If you could remember yourself, you would have will and could do what you liked. But you cannot remember yourself, you cannot be aware of yourself and so you have no will. You may sometimes have will for a short time, but it turns to something else and you forget about it.

This is the situation, the state of being, the state from which we have to start self-study.

hard lessons about the sly man (steward)

The Parable of the Bags of Gold

14 “Again, it will be like a man going on a journey, who called his servants and entrusted his wealth to them. 15 To one he gave five bags of gold, to another two bags, and to another one bag,[a] each according to his ability. Then he went on his journey. 16 The man who had received five bags of gold went at once and put his money to work and gained five bags more. 17 So also, the one with two bags of gold gained two more. 18 But the man who had received one bag went off, dug a hole in the ground and hid his master’s money.

19 “After a long time the master of those servants returned and settled accounts with them. 20 The man who had received five bags of gold brought the other five. ‘Master,’ he said, ‘you entrusted me with five bags of gold. See, I have gained five more.’

21 “His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master’s happiness!’

22 “The man with two bags of gold also came. ‘Master,’ he said, ‘you entrusted me with two bags of gold; see, I have gained two more.’

23 “His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master’s happiness!’

24 “Then the man who had received one bag of gold came. ‘Master,’ he said, ‘I knew that you are a hard man, harvesting where you have not sown and gathering where you have not scattered seed. 25 So I was afraid and went out and hid your gold in the ground. See, here is what belongs to you.’

26 “His master replied, ‘You wicked, lazy servant! So you knew that I harvest where I have not sown and gather where I have not scattered seed? 27 Well then, you should have put my money on deposit with the bankers, so that when I returned I would have received it back with interest.

28 “‘So take the bag of gold from him and give it to the one who has ten bags. 29 For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them. 30 And throw that worthless servant outside, into the darkness, where there will be weeping and gnashing of teeth.’

The Parable of the Shrewd Manager

16 Jesus told his disciples: “There was a rich man whose manager was accused of wasting his possessions. 2 So he called him in and asked him, ‘What is this I hear about you? Give an account of your management, because you cannot be manager any longer.’

3 “The manager said to himself, ‘What shall I do now? My master is taking away my job. I’m not strong enough to dig, and I’m ashamed to beg— 4 I know what I’ll do so that, when I lose my job here, people will welcome me into their houses.’

5 “So he called in each one of his master’s debtors. He asked the first, ‘How much do you owe my master?’

6 “‘Nine hundred gallons[a] of olive oil,’ he replied.

“The manager told him, ‘Take your bill, sit down quickly, and make it four hundred and fifty.’

7 “Then he asked the second, ‘And how much do you owe?’

“‘A thousand bushels[b] of wheat,’ he replied.

“He told him, ‘Take your bill and make it eight hundred.’

8 “The master commended the dishonest manager because he had acted shrewdly. For the people of this world are more shrewd in dealing with their own kind than are the people of the light. 9 I tell you, use worldly wealth to gain friends for yourselves, so that when it is gone, you will be welcomed into eternal dwellings.

10 “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. 11 So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches? 12 And if you have not been trustworthy with someone else’s property, who will give you property of your own?

13 “No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.”

14 The Pharisees, who loved money, heard all this and were sneering at Jesus. 15 He said to them, “You are the ones who justify yourselves in the eyes of others, but God knows your hearts. What people value highly is detestable in God’s sight.

Watchfulness

35 “Be dressed ready for service and keep your lamps burning, 36 like servants waiting for their master to return from a wedding banquet, so that when he comes and knocks they can immediately open the door for him. 37 It will be good for those servants whose master finds them watching when he comes. Truly I tell you, he will dress himself to serve, will have them recline at the table and will come and wait on them. 38 It will be good for those servants whose master finds them ready, even if he comes in the middle of the night or toward daybreak. 39 But understand this: If the owner of the house had known at what hour the thief was coming, he would not have let his house be broken into. 40 You also must be ready, because the Son of Man will come at an hour when you do not expect him.”

41 Peter asked, “Lord, are you telling this parable to us, or to everyone?”

42 The Lord answered, “Who then is the faithful and wise manager, whom the master puts in charge of his servants to give them their food allowance at the proper time? 43 It will be good for that servant whom the master finds doing so when he returns. 44 Truly I tell you, he will put him in charge of all his possessions. 45 But suppose the servant says to himself, ‘My master is taking a long time in coming,’ and he then begins to beat the other servants, both men and women, and to eat and drink and get drunk. 46 The master of that servant will come on a day when he does not expect him and at an hour he is not aware of. He will cut him to pieces and assign him a place with the unbelievers.

47 “The servant who knows the master’s will and does not get ready or does not do what the master wants will be beaten with many blows. 48 But the one who does not know and does things deserving punishment will be beaten with few blows. From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked.

these "I's"...,

The Work teaches that we are born with Essence alone and in small children we have manifestations of undeveloped Essence. Essence comes down to this level of the earth in order to grow, but it cannot grow by itself beyond a very small point. Notice, by the way, that small children do not have negative emotions, which are defined by their persistence. A child grows up among sleeping people and begins to form Personality which gradually surrounds Essence. A small child never says 'I'. When it begins to say 'I', Imaginary 'I' begins. Many 'I's are laid down by imitation, etc. and the growing child begins to say 'I' to all of them. I suppose it could be said it begins to say 'I' by a kind of imitation, by a kind of imagining itself 'I', and it hears adults always saying 'I'.

However, many other interesting things enter. Now we speak of ourselves as adults. We have inevitably, and even by design, acquired a wrong feeling of 'I', that is, Imaginary 'I'. If Essence is going to grow in us further everything connected with Imaginary 'I' must become passive.

Are all 'I's acquired? Yes, they are all acquired and they are acquired in all sorts of ways. It is usually said that they are chiefly acquired through imitation and education but they are all acquired because they belong to the Personality which is acquired. The Work says that it may be true that there is a trace of Real 'I' in us, but that is all that it says. But Real 'I' is not acquired: it is already there as a possibility from our birth. We do not make Real 'I': we seek to approach it. Then we know who we are.

Are there 'I's in Essence? No, it cannot be said that there are 'I's in Essence although some 'I's that we acquire are very close to Essence —i.e. we have more essential 'I's. On the other hand, we have 'I's that are very far away from Essence and that belong chiefly to False Personality. If our Personality were the expression of our Essence and fitted in with it, so to speak, we might say that our 'I's were all connected with Essence, but this is not the case as we are at present. Through the pressure of education and environment our Personality may be very unlike our Essence and when this is the case it is not unnatural to expect that we may have an unusual degree of inner disharmony.

Is Essence the seed from which Real 'I' can grow? Yes, in a way. It is better to say that behind Essence lies Real 'I' and through the development of Essence we contact Real 'I'. The object of this Work is for us to become more real, to get rid of false, unreal 'I's. This can only be done through inner sincerity and long observation and through the influence of the Work acting on one over a long time, and the latter depends on struggling to keep the Work alive in one over a long period. All this leads on to the development of Essence, which puts us in contact with Steward and Real 'I'. You must conceive Steward and Real 'I' as being above us on a higher level and as it were awaiting us, being, as it were, more internal, deeper, beneath the surface on which most of our psychic life takes place. Whether you call it a movement upwards or a movement inwards, it amounts to the same thing. All this Work has to be done by ourselves. We are in the position of having lost our way and having to find the way back again. Everyone is created perfect —that is, with Real 'I'—but we descend into this world both literally and psychologically and lose our way. There is some reason for this, and one of the explanations of it is that we are created as self-developing