technologyreview | The paper, which builds off the work of other researchers, presents the
history of natural-language processing, an overview of four main risks
of large language models, and suggestions for further research. Since
the conflict with Google seems to be over the risks, we’ve focused on
summarizing those here.
Environmental and financial costs
Training large AI models consumes a lot of computer processing power, and hence a lot of electricity. Gebru and her coauthors refer to a 2019 paper from Emma Strubell and her collaborators on the carbon emissions and financial costs of large language models. It found that their energy consumption and carbon footprint have been exploding since 2017, as models have been fed more and more data.
Strubell’s study found that one language model with a particular type of
“neural architecture search” (NAS) method would have produced the
equivalent of 626,155 pounds (284 metric tons) of carbon dioxide—about
the lifetime output of five average American cars. A version of Google’s
language model, BERT, which underpins the company’s search engine,
produced 1,438 pounds of CO2 equivalent in Strubell’s estimate—nearly
the same as a roundtrip flight between New York City and San Francisco.
Gebru’s draft paper points out that the sheer resources required to build and sustain such large AI models means they tend to benefit wealthy organizations, while climate change hits marginalized communities hardest. “It is past time for researchers to prioritize energy efficiency and cost to reduce negative environmental impact and inequitable access to resources,” they write.
Massive data, inscrutable models
Large language models are also trained on exponentially increasing amounts of text. This means researchers have sought to collect all the data they can from the internet, so there's a risk that racist, sexist, and otherwise abusive language ends up in the training data.
An AI model taught to view racist language as normal is obviously bad. The researchers, though, point out a couple of more subtle problems. One is that shifts in language play an important role in social change; the MeToo and Black Lives Matter movements, for example, have tried to establish a new anti-sexist and anti-racist vocabulary. An AI model trained on vast swaths of the internet won’t be attuned to the nuances of this vocabulary and won’t produce or interpret language in line with these new cultural norms.
It will also fail to capture the language and the norms of countries and peoples that have less access to the internet and thus a smaller linguistic footprint online. The result is that AI-generated language will be homogenized, reflecting the practices of the richest countries and communities.
Moreover, because the training datasets are so large, it’s hard to audit them to check for these embedded biases. “A methodology that relies on datasets too large to document is therefore inherently risky,” the researchers conclude. “While documentation allows for potential accountability, [...] undocumented training data perpetuates harm without recourse.”
Research opportunity costs
The researchers summarize the third challenge as the risk of “misdirected research effort.” Though most AI researchers acknowledge that large language models don’t actually understand language and are merely excellent at manipulating it, Big Tech can make money from models that manipulate language more accurately, so it keeps investing in them. “This research effort brings with it an opportunity cost,” Gebru and her colleagues write. Not as much effort goes into working on AI models that might achieve understanding, or that achieve good results with smaller, more carefully curated datasets (and thus also use less energy).
Illusions of meaning
The final problem with large language models, the researchers say, is that because they’re so good at mimicking real human language, it’s easy to use them to fool people. There have been a few high-profile cases, such as the college student who churned out AI-generated self-help and productivity advice on a blog, which went viral.
The dangers are obvious: AI models could be used to generate misinformation about an election or the covid-19 pandemic, for instance. They can also go wrong inadvertently when used for machine translation. The researchers bring up an example: In 2017, Facebook mistranslated a Palestinian man’s post, which said “good morning” in Arabic, as “attack them” in Hebrew, leading to his arrest.
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