Snopes/MSNBC Pretended That Annheuser Busch Didn't Fail With Dylan Mulvaney Promotion

Snopes-MSDNC  |   There was no evidence to support the claim of a causal link between the calls for a Bud Light boycott in April 2023 and the company's financial standing. Snopes reached out to Anheuser-Busch's but we did not hear from the company as of this writing. We will update this story when, or if, that changes.

There was no demonstrable connection between the above-outlined statistics and conservative calls to stop buying Bud Light, just one of Anheuser-Busch's many products. As with all stocks, multiple factors affect market changes, such as political climate, competition, etc. – not just consumer behavior.

Experts said that such market declines are common. For example, the value of AB InBev BUD shares was $58.05 on Feb. 10, 2023, went up to $62.08 on March 3, and then declined to $59.78, on March 7. "[Such] declines are historically not unusual," wrote Dan Hunt, senior investment strategist at Morgan Stanley. 

Similarly, Nicole Goodkind of CNN Business explained companies make more comebacks from declines than the other way around. "The 14 bull markets since 1932 have returned 175% on average, while the 14 bear markets starting in 1929 have resulted in an average loss of 39%, according to S&P Dow Jones Indices data," Goodkind wrote.

In reality, as of this writing, the financial impact of the protest remains unknown. There was no financial data to determine if, or to what extent, the calls to stop buying Bud Light had impacted Anheuser-Busch's market value. A MarketWatch piece explained:

For now, there's no hard data on the financial fallout of the Bud Light protest. But the brand, analysts say, had already become less relevant in the U.S. to both beer drinkers and to Budweiser's parent company, Belgium-based AB InBev BUD.

The MarketWatch piece said "the impact of any right-wing backlash could be eclipsed by a broader slowdown in the beer industry as inflation cuts into consumer purchases, craft beer becomes a barroom staple and brewers crank out a seemingly endless rotation of sours and hazy IPAs that more or less taste the same."

Meanwhile, a satirical and demonstrably false assertion surfaced online that another Anheuser-Busch beer, Budweiser, had lost $800 million in one day. Snopes fact-checked other satirical claims that surfaced about the alleged effects of the boycott on Anheuser-Busch, as well.