Wednesday, March 09, 2011

tyranny, rebellion, and corporate media monopolies

MediaLens | Julian Assange recently said of the Guardian, formerly one of WikiLeaks’ media partners:
‘There’s a point I want to make about perceived moral institutions such as the Guardian and the New York Times. The Guardian has good people in it. It also has a coterie of people at the top who have other interests…

What drives a paper like the Guardian or the New York Times is not their inner moral values; it is simply that they have a market. In the United Kingdom, there is a market called "educated liberals". "Educated liberals" want to buy a newspaper, they buy the Guardian, and therefore an institution arises to fulfil that market, and that institution needs to be managed. And those people at the top of that institution simply manage the institution that fulfils that market.

‘What is in the newspaper is not a reflection of the values of the people in that institution. It is a reflection of the market demand for particular material. Not a reflection of good values.’
The world really does need to take the golden opportunity offered by the internet to break from corporate media driven by market demands. Just as Obama and Cameron are selling themselves as passionate supporters of revolution in the Middle East, so the liberal media are selling themselves as enthusiastic partners in the social media revolution.

But we need an authentic people’s media rooted, not in profit, not even in revenue, not in power, status or phoney establishment respectability. We need media driven by an uncompromised commitment to investigating the true causes of the problems afflicting our world. Many of these problems are rooted precisely in corporate greed.