dogusgrubu | Doğuş Group, the Turkish-based international conglomerate founded in 1951, has already invested $15m in Göbeklitepe – a major archaeological site dating back 12,000 years, and home to the oldest cult structure in the world. According to the partnership with the Turkish Ministry of Culture and Tourism will see Doğuş Group become the sole partner of the major Neolithic site.
Extending beyond a typical corporate sponsorship with a very holistic and global approach, Doğuş Group has committed to building continuous brand awareness and communications to support the site on a global level and encourage visitors from across the world. In addition to a generous donation for the ongoing excavations at the site, the 20-year sponsorship – launched on a global level in January 2016 at the World Economic Forum in Davos – includes a new visitor and exhibition centre that opened early this year, as well as the development of a new brand ID, sensory ID and sound ID to be used across all communication by Doğuş Group and the Ministry with a unique and holistic approach.
Called “Potbelly Hill” by locals for its gently sloping curves, the monumental buildings at Göbeklitepe were constructed of limestone and feature large monolithic T-shaped stone pillars, some of which carry breath-taking imagery, including carved depictions of wild animals.
The site in southeast Turkey was constructed by humans during a period commonly referred to as the Early Neolithic, when humans made the transition from hunting to gathering and farming, a process known as Neolithisation.
Following an architectural competition called in 2015 by Doğuş Group, an Istanbul-based practice was commissioned to produce a timeless scheme that would have a positive impact on the site’s environment, help underline the significance of this historic location, and re-design the tourist experience, whilst also encouraging people from across the world to visit this iconic, yet under-explored destination.
Drawing inspiration from the circular layouts of the world’s first temples, the practice envisioned the centre as a two-part structure featuring large counters for the ticket office, as well as a souvenir store, café and restrooms on one end, and a state-of-the-art animation centre on the other end, in which audio-visual and highly-technical installations will showcase the history and relevance of the excavation.
The interiors will combine visual representations with highly-advanced technology to create an interactive exhibition for visitors. With the motto of “ The Zero Point of Time”, the story of the oldest cult structure of human history will be projected on 200m-surfaces that will allow visitors to circulate throughout the space and interact freely. The mirrors on the walls will also reflect the projections, providing a sensation of infinity and increasing the impact of the experience.
Featuring a significant collection of artefacts found on site, the exhibition is designed to transport the visitor to the Neolithic era with chronological narrations that will accompany the visitor’s itinerary, whilst also setting the context before the excavation visit and highlighting the magnificence of each work of art.
The new visitor centre has been constructed using a revolutionary technique, commonly referred to as Earthwall, or “Alker” in Turkish, by which the main material is obtained by compressing earth from the area. Developed by Istanbul Technical University (ITU) over the course of the last 30 years, the technique uses both mud-brick and plaster to reduce the carbon dioxide emissions and limit the pollution impact on the environment, thus respecting the site’s legacy and the excavation’s historic significance.
The decision to use mud-bricks in the construction of Göbeklitepe visitors centre underlines the importance of protecting the country’s assets and popularizing the use of traditional, local materials for sustainability.
0 comments:
Post a Comment