Amazon Whole Foods "Just Walk Out?" - What Kind Of Self-Respecting Man Ever Bothered To Walk In?

NYTimes  |  “Would you like to sign in with your palm?”

That was the question a cheerful Amazon employee posed when greeting me last week at the opening of a Whole Foods Market in Washington’s Glover Park neighborhood. She blithely added, “You can also begin shopping by scanning the QR code in your Amazon app.”

“Let’s go for the palm,” I said.

In less than a minute, I scanned both hands on a kiosk and linked them to my Amazon account. Then I hovered my right palm over the turnstile reader to enter the nation’s most technologically sophisticated grocery store.

For the next 30 minutes, I shopped. I picked up a bag of cauliflower florets, grapefruit sparkling water, a carton of strawberries and a package of organic chicken sausages. Cameras and sensors recorded each of my moves, creating a virtual shopping cart for me in real time. Then I simply walked out, no cashier necessary. Whole Foods — or rather Amazon — would bill my account later.

More than four years ago, Amazon bought Whole Foods for $13 billion. Now the Amazon-ification of the grocery chain is physically complete, as showcased by the revamped Whole Foods store in Glover Park.

For a long time, Amazon made only small steps toward putting its mark on the more than 500 Whole Foods stores in the United States and Britain. The main evidence of change were the discounts and free home delivery for Amazon Prime members.

But this 21,000-square-foot Whole Foods just north of Georgetown has catapulted Amazon’s involvement forward. Along with another prototype Whole Foods store, which will open in Los Angeles this year, Amazon designed my local grocer to be almost completely run by tracking and robotic tools for the first time.

The technology, known as Just Walk Out, consists of hundreds of cameras with a god’s-eye view of customers. Sensors are placed under each apple, carton of oatmeal and boule of multigrain bread. Behind the scenes, deep-learning software analyzes the shopping activity to detect patterns and increase the accuracy of its charges.