The New York Times - Thinking - So You Don't Have To...,

NYTimes |  It’s often counterproductive to engage directly with content from an unknown source, and people can be led astray by false information. Influenced by the research of Sam Wineburg, a professor at Stanford, and Sarah McGrew, an assistant professor at the University of Maryland, Mr. Caulfield argued that the best way to learn about a source of information is to leave it and look elsewhere, a concept called lateral reading.

For instance, imagine you were to visit Stormfront, a white supremacist message board, to try to understand racist claims in order to debunk them. “Even if you see through the horrible rhetoric, at the end of the day you gave that place however many minutes of your time,” Mr. Caulfield said. “Even with good intentions, you run the risk of misunderstanding something, because Stormfront users are way better at propaganda than you. You won’t get less racist reading Stormfront critically, but you might be overloaded by information and overwhelmed.”

One way to combat this dynamic is to change how we teach media literacy: Internet users need to learn

In 2016, Mr. Caulfield met Mr. Wineburg, who suggested modeling the process after the way professional fact checkers assess information. Mr. Caulfield refined the practice into four simple principles:

1. Stop.

2. Investigate the source.

3. Find better coverage.

4. Trace claims, quotes and media to the original context.

Otherwise known as SIFT.

Mr. Caulfield walked me through the process using an Instagram post from Robert F. Kennedy Jr., a prominent anti-vaccine activist, falsely alleging a link between the human papillomavirus vaccine and cancer. “If this is not a claim where I have a depth of understanding, then I want to stop for a second and, before going further, just investigate the source,” Mr. Caulfield said. He copied Mr. Kennedy’s name in the Instagram post and popped it into Google. “Look how fast this is,” he told me as he counted the seconds out loud. In 15 seconds, he navigated to Wikipedia and scrolled through the introductory section of the page, highlighting with his cursor the last sentence, which reads that Mr. Kennedy is an anti-vaccine activist and a conspiracy theorist.

“Is Robert F. Kennedy Jr. the best, unbiased source on information about a vaccine? I’d argue no. And that’s good enough to know we should probably just move on,” he said.

that our attention is a scarce commodity that is to be spent wisely.