Climate Change Gibberish

Guardian | Cyberspace has buried its head in a cesspit of climate change gibberish. The Stansted protesters get it. The politicians of Poznan don't quite. But online, planted deniers drive a blinkered fiction. We all create our own reality, and shut out the voices we do not want to hear. But there is no issue we are less willing to entertain than man-made climate change. Here, three worlds seem to exist in virtual isolation. In the physical world, global warming appears to be spilling over into runaway feedback: the most dangerous situation humankind has ever encountered. In the political world - at the climate talks in Poznan, for instance - our governments seem to be responding to something quite different, a minor nuisance that can be addressed in due course. Only the Plane Stupid protesters who occupied part of Stansted airport yesterday appear to have understood the scale and speed of this crisis. In cyberspace, by contrast, the response spreading fastest and furthest is flat-out denial.

In his fascinating book Carbon Detox, George Marshall argues that people are not persuaded by information. Our views are formed by the views of the people with whom we mix. Of the narratives that might penetrate these circles, we are more likely to listen to those that offer us some reward. A story that tells us that the world is cooking and that we'll have to make sacrifices for the sake of future generations is less likely to be accepted than the more rewarding idea that climate change is a conspiracy hatched by scheming governments and venal scientists, and that strong, independent-minded people should unite to defend their freedoms.

He proposes that instead of arguing for sacrifice, environmentalists should show where the rewards might lie: that understanding what the science is saying and planning accordingly is the smart thing to do, which will protect your interests more effectively than flinging abuse at scientists. We should emphasise the old-fashioned virtues of uniting in the face of a crisis, of resourcefulness and community action. Projects like the transition towns network and proposals for a green new deal tell a story which people are more willing to hear.