Frosting the Turds.....,

The new bailout pitch:

The Bush administration is searching for a new way to sell its financial rescue plan after acknowledging some blunders and missteps in presenting it the first time around. One big key: Insist it's not a Wall Street "bailout."

Now it's not about financial institutions. The focus has switched to everyday Americans. And it's not an expenditure of taxpayer money, it's an "investment."

This was clearly evident in Bush's grim warnings on Tuesday of "economic hardship for millions" if the plan can't be revived. He declared, "For the financial security of every American, Congress must act."

This emphasis was echoed on the presidential campaign trail.

"Let's not call it a bailout. Let's call it a rescue," said Republican John McCain.

Democratic rival Barack Obama said, "This is no longer just a Wall Street crisis — it's an American crisis, and it's the American economy that needs this rescue plan."

House Speaker Nancy Pelosi's take: Its not a bailout but "a buy in, so that we can turn our economy around."

Bush, McCain, Obama and top congressional leaders agree the plan — which would nationalize large numbers of bad mortgages and securities tied to them — is needed to unclog the nation's financial arteries.

But it proved extremely unpopular across the country and was rejected on Monday in the House, a stunning setback to the administration that led to a dizzying 778-point plunge in the Dow Jones industrials. The Dow bounced back 485 on Tuesday amid word of efforts to salvage the plan.

Language seemed to matter.

You know we're in trouble when a fresh set of "turd frosting" talking points goes into broad circulation. At the end of the day, no matter how heavily its frosted, it'll never be good, or good for you...,