When The "People In Charge" Have To Answer To THE PEOPLE IN CHARGE

leefang  |  As the Israel-Hamas war began to heat up in late October, Courtney Carey, a Dublin-based employee of the Israeli website building company Wix, posted the Irish words “SAOIRSE DON PHALAISTIN” -- “Freedom for Palestine” -- on her LinkedIn page.

Within 24 hours of Carey’s LinkedIn post appearing, Alon Ozer, a Miami-based investor, took a screenshot of the post and shared it with a WhatsApp group of more than 300 like-minded investors, tech executives, activists, and at least one senior Israeli government official. Ozer took care to note that Carey worked for Wix.

Oded Hermoni, a tech journalist-turned-venture capitalist, piped up to assure everyone that Batsheva Moshe, Wix’s general manager for Israel and a member of the group chat, had been “on it since Sat[urday] night.”

Moshe then chimed in to assure her peers that the issue with Carey had been “taken care of since it was published.”

“I believe there will be an announcement soon re our reaction,” she added.

Wix terminated Carey the following day.

Moshe was apparently aware of Carey’s LinkedIn comments, which also included a denunciation of the “Zionist ideology which promotes an exclusivist state,” before Ozer flagged them in the WhatsApp group. 

The interaction nonetheless reflects the heightened coordination among pro-Israel forces in Silicon Valley and the global tech sector.

Following Hamas’s terror attack on Oct. 7, a loose network of pro-Israel investors, tech executives, activists, and Israeli government officials have stepped up their efforts to combat the slightest deviations from the pro-Israel script.

The WhatsApp group where Carey’s case came up serves as a kind of switchboard where the various independent players in Silicon Valley’s pro-Israel community swap ideas, identify enemies, and collaborate on ways to defend Israel in the media, academia, and the business world. 

We have obtained access to thousands of the group’s WhatsApp messages dating back to mid-October, and an intricate spreadsheet where group participants request and claim tasks ranging from social media responses to IDF support shipments. Separately, we have viewed a number of video meetings charting best practices for “hasbara” – an Israeli term of art for “public diplomacy” whose detractors see it as a euphemism for propaganda -- that offer a window into Israel’s public-relations war that is not limited to the tech sector.

In addition to Moshe, the WhatsApp group includes prominent Silicon Valley venture capitalist Jeff Epstein – a former CFO of Oracle – and Andy David, a diplomat-cum-venture capitalist who also serves as the Israeli foreign ministry’s head of innovation, entrepreneurship, and tech.

The WhatsApp group, officially named the “J-Ventures Global Kibbutz Group,” is a project of J-Ventures, a U.S.-Israeli investment fund that calls itself a “capitalist kibbutz” -- a reference to Israel’s historically collectivist farming communities. Hermoni, the WhatsApp group’s founder, is a managing director of J-Ventures, and David, the foreign ministry official, is internally listed by J-Ventures as a member of the "PR/Political Team" that makes decisions on messaging and lobbying.