TruthDig | What really matters in our lives—the wars in Iraq and Afghanistan, the steady deterioration of the dollar, the mounting foreclosures, the climbing unemployment, the melting of the polar ice caps and the awful reality that once the billions in stimulus money run out next year we will be bereft and broke—doesn’t fit into the cheerful happy talk that we mainline into our brains. We are enraptured by the revels of a dying civilization. Once reality shatters the airy edifice, we will scream and yell like petulant children to be rescued, saved and restored to comfort and complacency. There will be no shortage of demagogues, including buffoons like Sarah Palin, who will oblige. We will either wake up to face our stark new limitations, to retreat from imperial projects and discover a new simplicity, as well as a new humility, or we will stumble blindly toward catastrophe and neofeudalism.
Celebrity worship has banished the real from public discourse. And the adulation of celebrity is pervasive. The frenzy around political messiahs, or the devotion of millions of viewers to Oprah, is all part of the yearning to see ourselves in those we worship. We seek to be like them. We seek to make them like us. If Jesus and “The Purpose Driven Life” won’t make us a celebrity, then Tony Robbins or positive psychologists or reality television will. We are waiting for our cue to walk onstage and be admired and envied, to become known and celebrated. Nothing else in life counts.
We yearn to stand before the camera, to be noticed and admired. We build pages on social networking sites devoted to presenting our image to the world. We seek to control how others think of us. We define our worth solely by our visibility. We live in a world where not to be seen, in some sense, is to not exist. We pay lifestyle advisers to help us look and feel like celebrities, to build around us the set for the movie of our own life. Martha Stewart constructed her financial empire, when she wasn’t engaged in insider trading, telling women how to create a set design for the perfect home. The realities within the home, the actual family relationships, are never addressed. Appearances make everything whole. Plastic surgeons, fitness gurus, diet doctors, therapists, life coaches, interior designers and fashion consultants all, in essence, promise to make us happy, to make us celebrities. And happiness comes, we are assured, with how we look, with the acquisition of wealth and power, or at least the appearance of it. Glossy magazines like Town & Country cater to the absurd pretensions of the very rich to be celebrities. They are photographed in expensive designer clothing inside the lavishly decorated set pieces that are their homes. The route to happiness is bound up in how skillfully we present ourselves to the world. We not only have to conform to the dictates of this manufactured vision, but we also have to project an unrelenting optimism and happiness. Hedonism and wealth are openly worshiped on Wall Street as well as on shows such as “The Hills,” “Gossip Girl,” “Sex and the City,” “My Super Sweet 16” and “The Real Housewives of (whatever bourgeois burg happens to be in vogue).”
The American oligarchy—1 percent of whom control more wealth than the bottom 90 percent combined—are the characters we most envy and watch on television. They live and play in multimillion-dollar mansions. They marry models or professional athletes. They are chauffeured in stretch limos. They rush from fashion shows to movie premieres to fabulous resorts. They have surgically enhanced, perfect bodies and are draped in designer clothes that cost more than some people make in a year. This glittering life is held before us like a beacon. This life, we are told, is the most desirable, the most gratifying. And this is the life we want. Greed is good, we believe, because one day through our acquisitions we will become the elite. So let the rest of the bastards suffer.
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