Thursday, June 25, 2009

eleven inherent rules of corporate behavior

Dieoff | A hundred years ago, even fifty years ago, it did not seem urgent that we understand the relationship between business and a healthy environment, because natural resources seemed unlimited. But on the verge of a new millenniums we know that we have decimated ninety-seven percent of the ancient forests in North America; every day our farmers and ranchers draw out 20 billion more gallons of water from the ground than are replaced by rainfall; the Ogalala Aquifer, an underwater river beneath the Great Plains larger than any body of fresh water on earth, will dry up within thirty to forty years at present rates of extraction; globally we lose 25 billion tons of fertile topsoil every year, the equivalent of all the wheatfields in Australia. These critical losses are occurring while the world population is increasing at the rate of 90 million people per year. Quite simply, our business practices are destroying life on earth. Given current corporate practices, not one wildlife reserve, wilderness, or indigenous culture will survive the global market economy. We know that every natural system on the planet is disintegrating. The land, water, air and sea have been functionally transformed from life-supporting systems into repositories for waste. There is no polite way to say that business is destroying the world. —Paul Hawkin, THE ECOLOGY OF COMMERCE