Saturday, August 23, 2008

Batman and Rush: Why McCain Will Win

This election has already been decided. It's over. The winner is John McCain - according to Jeffrey Lord in The American Spectator. Let's go directly to the moneyshot - Lord's brash conclusion;
Does Batman really care what others think of him? Does Rush? Did Reagan or Teddy Roosevelt? Are you kidding? In other words, every time the media thinks they are promoting Obama they are in fact doing him damage. Subtle, yet irreversible damage that will eventually begin to show itself in the polling numbers if it hasn't already.

What will Americans be voting for in 2008? The same thing they have been voting for routinely in every election since the beginning of American presidential elections. They want action. A willingness to risk. They want someone who doesn't give a damn what others think.

They want Batman. They want Rush.

So they will elect McCain.
Interesting. But far more interesting still is the underlying rationale leading Lord to this conclusion;

What is it that makes Americans choose anything the way they do? And specifically what does this mean when it comes to choosing presidents?

First, he explained to me, we should understand that every human has a brain divided into three parts. The cortex is the seat of logic, while the limbic deals with emotions. It is what he calls the "third brain" -- the "reptilian brain" -- that unmistakably dominates the other two. It houses a person's fundamental instinct for two and only two things: survival and reproduction. While every human walking the planet has these two instincts, some people are more "reptilian" than others. Those others could be depending more on their "cortex" -- the part of the brain that is home to logic, that controls intelligence. Or they can seem to run mostly on emotion. Yet without question, the research shows again and again that whether the subject is picking cars, coffee or presidents, people respond with their instincts. When this fact of life is overlaid with culture -- in the case of voters for president of the United States, American culture -- the result is easy to see.

While other cultures put a premium on thinking (the French) or order (the Germans), Americans want our presidents to respond just as we do in our culture -- with their gut. An American presidential candidate, Rapaille says, "doesn't need to be extremely reptilian, only more reptilian than his opponent is." In particular, and he says this in terms of a cultural observation as opposed to a subjective condemnation, Americans are not culturally disposed to thinking. We prefer, as the Nike commercial has long said, to "just do it." We are a culture of action, of rebellion, of instinct. When Europeans or American liberals deride a George W. Bush or a Reagan as a "cowboy," they think they are hurling an insult. Yet most Americans see cowboys as heroes, so the insult effectively backfires. When it comes to choosing between two candidates for president, we gravitate instinctively to the one perceived as more "reptilian." Rapaille puts it this way: "We don't want our presidents to think too much."
And that my friends, is exactly the way it is. Not that I believe the popular mandate and the selected manager of federal executive branch operations is the final arbiter and shot caller, but as a windsock for public opinion - he ABSOLUTELY serves a critical role for TPTB who must guage, assuage, and ultimately co-opt the political will of the masses.


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