Thursday, October 20, 2011

ows: the strategic brilliance of facelessness

crmbuyer | The Occupy Wall Street Movement has sometimes been criticized for having no demands and no distinct leader. However, this is one of its strengths. Leaders can be discredited on an individual basis, though in the days before all of our new social and mobile technology, it may have been necessary to operate close to the center with leaders and manifestos. Social media does that work now.

I am developing an appreciation of the Occupy Wall Street movement that surprises me. You know the news about it and how over the weekend the movement went global. You probably also know that the authorities are not dealing with it effectively. They've been content to watch and wait, hoping that the movement will exhaust itself. That's a good strategy for the last millennium, and the movement may wear out if only because as winter approaches it gets harder to remain committed to living on the street. But I wouldn't bet on it.

That end game is not assured, and my interest is in the day-to-day workings of the movement. There is no leader and as yet there are no demands, which is part of the brilliance of everything that has transpired. Let me tell you why I think so.

The Trouble With Spokespersons
Demands would require a leader, someone to give a face and a name to the demands. Without formal demands, we are left to presume from the actions of the loose group that it is protesting the situation that drove the economic crisis in 2008, which has not been resolved to anyone's satisfaction and which is responsible for the dismal economic outlook -- especially for people in their 20s looking for their first real jobs.

So there's neither message nor demands, but with a nod and a wink we all know what's unspoken. But look at the effect this has. No spokesperson means no individual for the media to fixate on, and that means the message can't be diverted very easily.

Compare this to the WikiLeaks situation. Julian Assange quickly became the focus of the controversy. His organization made the leaks, but Assange's personality was quickly the story, and it was instantly trashed, up to and including arrest on specious charges related to sexual misconduct. In short order, the controversy became the man, and the issues over which he'd hoped to spark a discussion evaporated when a more salacious story became available -- one that required much less effort on the part of the fifth estate to bring to us. This well-worn script suddenly isn't wearing well.

The Hidden Holocausts At Hanslope Park

radiolab |   This is the story of a few documents that tumbled out of the secret archives of the biggest empire the world has ever known, of...