Saturday, February 27, 2010

bad brand manager - buh-bye....,

WaPo | According to one person with whom Rogers shared her grievances and who would only speak anonymously to divulge details of a sensitive topic, Rogers complained that the White House's effort not to antagonize the Secret Service led to the White House making an example of her. (The Secret Service director publicly took the blame and the White House declined to make Rogers available to the House committee.) According to the friend, Rogers said she felt the knives in the White House were out for her.

There are conflicting accounts of how long Rogers's departure has been in the works and whose idea it was for her to leave. According to one administration official, who was granted anonymity to talk about private deliberations, the decision to remove Rogers had been made by Christmastime, as a direct result of the disastrous state dinner, which Tareq and Michaele Salahi and another fame-seeking uninvited guest attended.

The official expressed admiration for Rogers's work ethic, but said her eagerness for media exposure and taste for haute couture did not sit well with some administration officials who were mindful of appearances during dire economic times. (Trading in her Mercedes for a made-in-the-U.S.A. Buick, apparently, wasn't enough.) During the holiday season, Rogers assumed a lower profile by personally greeting guests at parties in a demure black suit.

"Once the state dinner deal went down," the administration official said, "people who had other political agendas started micromanaging every part of her business."

According to other administration sources, Valerie Jarrett, the president's trusted special adviser and Rogers's old friend from Chicago, had noticeably put some distance between her and the woman she helped bring to Washington, even though the two lived in the same Georgetown building and worked in the White House.

In a telephone interview Friday evening, Jarrett dismissed that characterization, calling Rogers "one of her oldest" and "very dear" friends. Jarrett said she chatted with Rogers daily, including Friday, and that Rogers first spoke to her about returning to the private sector in "early November," before the state dinner.