theintercept | A Google-incubated program that has been targeting potential ISIS members with deradicalizing content will soon be used to target violent right-wing extremists in North America, a designer of the program said at an event at the Brookings Institution on Wednesday.
Using research and targeted advertising, the initiative by London-based startup Moonshot CVE and Google’s Jigsaw technology incubator targets potentially violent jihadis and directs them to a YouTube channel with videos that refute ISIS propaganda.
In the pilot program countering ISIS, the so-called Redirect Method collected the metadata of 320,000 individuals over the course of eight weeks, using 1,700 keywords, and served them advertisements that led them to the videos. Collectively, the targets watched more than half a million minutes of videos.
The event at Brookings was primarily about the existing program aimed to undermine ISIS recruiting. “I think this is an extremely promising method,” said Richard Stengel, U.S. undersecretary of state for public diplomacy and public affairs.
Ross Frenett, co-founder of Moonshot, said his company and Jigsaw are now working with funding from private groups, including the Gen Next Foundation, to target other violent extremists, including on the hard right.
“We are very conscious as our own organization and I know Jigsaw are that this [violent extremism] is not solely the problem of one particular group,” Frenett said.
“Our efforts during phase two, when we’re going to focus on the violent far right in America, will be very much focused on the small element of those that are violent. The interesting thing about how they behave is they’re a little bit more brazen online these days than ISIS fan boys,” Frenett said.
He noted that this new target demographic is more visible online.