WaPo | Other hotbeds of racist searches appear in areas of the Gulf Coast, Michigan's Upper Peninsula, and a large portion of Ohio. But the searches get rarer the further West you go. West of Texas, no region falls into the "much more than average" category. This map follows the general contours of a map of racist Tweets made by researchers at Humboldt State University.
So some people are sitting at home by themselves, Googling a bunch of racist stuff. What does it matter? As it turns out, it matters quite a bit. The researchers on the PLOS ONE paper found that racist searches were correlated with higher mortality rates for blacks, even after controlling for a variety of racial and socio-economic variables.
"Results from our study indicate that living in an area characterized by a one standard deviation greater proportion of racist Google searches is associated with an 8.2% increase in the all-cause mortality rate among Blacks," the authors conclude. Now, of course, Google searches aren't directly leading to the deaths of African Americans. But previous research has shown that the prevalence of racist attitudes can contribute to poor health and economic outcomes among black residents.
"Racially motivated experiences of discrimination impact health via diminished socioeconomic attainment and by enforcing patterns in racial residential segregation, geographically isolating large segments of the Black population into worse neighborhood conditions," the authors write, summarizing existing research. "Racial discrimination in employment can also lead to lower income and greater financial strain, which in turn have been linked to worse mental and physical health outcomes."
