npr | What counts as a book these days, in a world of Kindles, Nooks and
iPads — and eager talk about new platforms and distribution methods?
Traditional
publishers are traveling a long and confusing road into the digital
future. To begin with, here's the conventional wisdom about publishing:
E-books are destroying the business model.
People expect them
to be cheaper than physical books, and that drives down prices. But the
story's not that simple. For one thing, digital publishers have the same
problem that record labels do: piracy. And there's just not the same
stigma attached to pirating an e-book as there is to holding up a Barnes
& Noble.
It turns out, though, that some publishers are
doing pretty well despite the piracy problem. "We've had an incredible
year," says Sourcebooks President Dominique Raccah. "Last year was the
best year in the company's history. This year we beat that, which I
didn't think was even possible." Raccah adds that her company is doing
well because of digital publishing, not in spite of it. "It's been an
amazing ride," she says.
It turns out there are some huge
advantages — at least for publishers. A big one: The price of an e-book
isn't fixed the way it is with physical books. Ten years ago, a
publisher would have sent out its books to the bookstore with the price
stamped on the cover. After that, it was done — the publisher couldn't
put it on sale to sell more books.
