nbcnews | Hillary Clinton's campaign has run into another Twitterstorm over her Latino outreach over a blog that compares her to "abuelas" (Latina grandmothers), displaying the tightrope candidates are walking as they try to woo the community.
The blog post, written by a Latina, is titled "7 Things Hillary Clinton Has in Common With Your Abuela." It drew backlash and accusations of "Hispandering" Tuesday night that continued into Wednesday. The writer listed such things as "worries about children everywhere" and "knows what's best," things that many Latinos might say about their grandmothers. But the writer also says the seven items are ways Clinton is "just like your grandmother."
The Latino Twitterati found the blog's comparison so offensive, they started a hashtag, #NotMyAbuela, and listed ways Hillary is not like their abuela. It follows criticism over Clinton calling herself "Tu Hillary" and using Selena's "Bidi, Bidi, Bom Bom" as a campaign song in San Antonio.
But Clinton's also a candidate who has hired several Latino staffers, as well as a couple of Latino pollsters. She's tacked further left on her own view of immigration and taken positions on issues that many progressive Latino groups back, such as raising the minimum wage and finding a way to bring legal status to the 11 million people in the community who are not here legally.
Traversing the Latino identity landscape is a difficult thing. Republican Jeb Bush is often lauded among Latinos for having married a Mexican woman, speaking Spanish and having a "Hispanic heart." But Ted Cruz and Marco Rubio are referred to by some as Latinos in Name Only, despite their Cuban ancestry. While Clinton enjoys heavy Hispanic support, she's regularly targeted in social media.
Democratic strategist Larry Gonzalez said the backlash was a "headscratcher" for him. He saw the blog as the musings of a writer who wanted to share her thoughts on how she feels about Hillary Clinton in relation to her own abuela.
"It's kind of a damned if you, damned if you don't situation," said Gonzalez, a Raben Group lobbyist in Washington, D.C. who is not working with any of the campaigns "You have Latinos on the campaign being given an opportunity to offer their opinions and who are not just window dressing and people don't appreciate whatever thoughts they have to offer."
