Synaesthetes make unusual connections between different senses – they might sense certain tastes when they hear music, or "see" numbers as colours. This is less unusual than you might think: "The synaesthetic experience is a continuum," explains Roi Cohen Kadosh of University College London. "Most people have it at an implicit level, and some people have a stronger connection."
Now, Vera Ludwig from the Charite University of Medicine in Berlin, Germany, and colleagues have shown for the first time that chimpanzees also make cross-sensory associations, suggesting they evolved early on.
The team repeatedly flashed either black or white squares for 200 milliseconds at a time on screens in front of six chimpanzees (Pan troglodytes) and 33 humans. The subjects had to indicate whether the square was black or white by touching a button of the right colour. A high or low-pitched sound was randomly played in the background during each test.
Chimps and humans were better at identifying white squares when they heard a high-pitched sound, and more likely to correctly identify dark squares when played a low-pitched sound. But performance was poor when the sounds were swapped: humans were slower to identify a white square paired with a low-pitched noise, or a black square with a high-pitched noise, and the chimps' responses became significantly less accurate.