Israeli public relations agents fanned out to broadcast studios from the US to Europe, fulfilling an aggressive strategy conceived after the country's catastrophic 2006 attack on Lebanon. An analysis by Israel's foreign ministry of eight hours of coverage across international broadcast media concluded that Israeli representatives received a whopping 58 minutes of airtime compared to only 19 minutes for Palestinians. "Quite a few outlets are very favorable to Israel, namely by showing [its] suffering. I am sure it is a result of the new co-ordination," said Major Avital Leibovich, an IDF spokesperson who has become a fixture on cable news in the past weeks.
But while Israel's PR machine cranked its Mighty Wurlitzer to full blast, drowning out all opposing voices with its droning sound, a surprisingly substantial portion of the American public decided to dance to its own tune. According to a December 31 Rasmussen poll (so far the only measure of US opinion on the Gaza assault), while Americans remained overwhelmingly supportive of Israel, they were split almost evenly on the question of whether Israel should attack Gaza -- 44% in favor of the assault and 41% against it. The internals are even more remarkable.