Willful Ignorance...,

Note: Reasonable people believe that thimerosol and aluminum adjuvants alike are neurotoxic. Much the same way we believe that atrazine causes gender dysmorphia. I was chewing this cud on my way to CT last week, and again on the way back from NYC yesterday afternoon, lamenting the fact that the airline no longer gives away peanuts as a snack due to the congenitally weak fail tails who cannot abide exposure to peanuts. Either these genetically underprivileged feebs let us all down because weakness, or, they were exposed to something early in life which rendered them dysfunctional.

BigThink  |  Do you have an uncle who believes vaccines cause autism but refuses to study the reams of research showing them to be safe? What about a friend who avoids information about factory animal farming so they can eat cheap meat guilt-free? Or how about that CEO who claims their business is ethically minded, yet doesn’t investigate its supply chain for exploitation of the environment or the impoverished?

Each is an example of what psychologists call willful ignorance — the intentional act of avoiding information that reveals the negative consequences of one’s actions. Not to judge: We all have a place in our lives where we look the other way and pretend everything is fine. It may be personal, political, or professional in nature, but just below the conscious surface, we know our actions don’t align with our stated values.

“Examples [of] willful ignorance abound in everyday life,” Linh Vu, a doctoral candidate at the University of Amsterdam, said. “We wanted to know just how prevalent and how harmful willful ignorance is, as well as why people engage in it.”

To find out, Vu and a team of researchers performed the first meta-analysis on the current empirical evidence of willful ignorance, and it was published in the Psychological Bulletin, a peer-reviewed journal published by the American Psychological Association. They compared the results of 22 studies with a total of more than 6,000 participants. Here’s what they found. 

Moral wiggle room

The classic experiment for studying willful ignorance is known as the moral wiggle room task. It was designed by Jason Dana, an associate professor of marketing and management at Yale. Participants are randomly assigned the role of decision-maker or recipient. The decision-maker is given a choice: They can take either a $5 or $6 payout. If they take the $5 payout, the recipient will receive $5 as well. If they take the $6 payout, the recipient will receive $1.

When provided with this information by a researcher, the majority of decision-makers act altruistically. They sacrifice the slightly larger payout for themselves to give the recipient more money. On average, only about a quarter of decision-makers act selfishly. But this full-information condition is simply the control. The experiment really begins when the researchers become less forthcoming.

In the experimental condition, the decision-makers can still choose between the $5 or $6 payouts, but this time they are not told what the recipient will receive. There’s a 50-50 chance the recipient will receive $5 or $1. Importantly, the decision-makers can ask the researchers what payout the recipient will receive, and they can do so at no cost to themselves. In other words, while the decision-makers start out blind to the consequences of their actions, they don’t have to stay that way if they don’t want to.