nydailynews | Kentucky Fried Chicken is suspending its signature slogan — for obvious reasons.
On
Friday, the fast food chain announced it would suspend an advertising
campaign focused on its famous “finger lickin’ good” motto amid the
coronavirus crisis.
According to The Independent,
Advertising Standards Authority — the self-regulatory agency focused on
the British advertising industry — received 163 complaints about the
U.K.-based television ads that started running in February.
“Our
team in the UK didn’t feel like it was the right time to be airing this
particular advertisement, so they’ve decided to pause it for now,” a
KFC spokesperson told the Daily News Monday evening.
Weeks
ago, the American-headquartered fried chicken giant announced a search
for a “professional finger licker” willing to show off their skills with
a widespread billboards campaign that went up across Britain.
With
health officials all over the world stressing the dire importance for
hygiene and hand-washing, the idea of any kind of finger-licking doesn’t
quite strike the right tone.
For the time being, there won’t be any ads featuring people licking
their fingers after eating the company’s flagship product. The slogan
was trademarked by KFC, also known as Kentucky Fried Chicken, in 1956,
