theconservativetreehouse | From a pure economic/financial perspective this Nike branding campaign doesn’t make sense…. unless, you realize a much bigger picture. A hidden bigger picture.
On its face, it just seems absurd. Why would any major corporation
intentionally stake out a branding position that is adverse to their
financial interests?
I’ve spoken to some very excellent business actuaries on this late
today; and one specific conversation finally helped to make it all make
sense. During that conversation a good ally shared: “a multinational corporation would never make a branding decision adverse to their financial interests. Unless there is a hidden risk unrelated to what is visible on the surface.” ….
''BINGO, there it is, the lightbulb went on.
A hidden risk that likely has nothing whatsoever to do with Colin Kaepernick.
The bigger risk to Nike has nothing to do with Black Lives Matter,
U.S. Consumers, or Antifa-like political advocacy. The bigger financial
risk to the Nike Corporation has everything to do with geopolitics and a
reset of international trade agreements.
Here’s the hidden aspect with research
to back it up. Nike Inc. has hitched its massive corporate existence
to a 10-year business plan that is dependent on the continuance of
recently negotiated manufacturing contracts.
The Nike political branding position is reconciled when you look at the bigger picture and see where the real
financial risk aligns. The Nike economic decision is to align with
China, and by extension North Korea, for a position of mutual benefit.
It is all about the proverbial $$$$ and Nike’s best financial play is to
mitigate risk and assist Communist China in their trade strategy.
China is willing to subsidize Nike (lower production costs), and
replace any dropped revenue, in exchange for mutually beneficial
political opposition against Trump and by extension his policies that
are a risk to Beijing. As a result there is minimal financial risk to
the Nike Corporation.
And with the current multinational Wall Street agenda now being confronted, we should not expect this approach to stop at Nike.
