Fear (2013), wrote:
I first heard Frans Leeuw talk about the "Performance Paradox" in relation to evaluation. Unfortunately I don't think he wrote about it other than a thesis by one of his students.
However, quite by chance I found some of the roots of it today.It seems that MarilynStrathern was one of the first to articulate this phenomenon in recent times. I like her quote for it's brevity.
1. "When a measure becomes a target, it ceases to be a good measure."
- Marilyn Strathern (1997)
2. Goodhart's Law "Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes." Also: "Once a social or economic indicator or other surrogate measure is made a target for the purpose of conducting social or economic policy, then it will lose the information content that would qualify it to play such a role."
- Charles Goodhart (1981).
3. The Lucas critique "It is naïve to try to predict the effects of a change in economic policy entirely on the basis of relationships observed in historical data, especially highly aggregated historical data."
- Robert Lucas (1976)
4. "A risk model breaks down when used for regulatory purposes."- Jon Danželsson (2002)
5. Campbell's Law: "The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor."
- Donald Campbell (1976)