Systemüberwindung

Hegemony is usually understood to mean the one-sided ability to influence others. In contrast to an empire, which actually has formal political control over the affected territory, the hegemonic power merely has the power to influence events. Since the decline of conventional imperialism, hegemony has been revived as the organizing principle of international relations.

“People are pretty much the same everywhere; they all want the same things.”

In the fin d'siecle dopamine hegemony, this is a common suggestion. Seldom if ever do you hear the countervailing point that this is due in largest measure to “want creation” by the global media, due to a “revolution of rising expectations”, and so on.

“America couldn't be all bad, otherwise everyone wouldn't want to live here”, is still another common suggestion. It is far more accurate to state of immigrants to America that a certain kind of person from every other type of culture wants and has wanted to immigrate to America, the kind of person with a certain framework of values, a certain constellation of wants - a certain definite neurotype. Wants unquestionably imply things -- and pretty much only things.

Non-economic migrants have always been a very, very small subset of those who have made their way to America - and non-economic motivations have always been a very, very small component of any mixed bag of immigrant motivations.

The neurotype that wants things, that wants the same things - is the neurotype unfailingly drawn to aggregate with the dopamine hegemon.

Given the distinctly psychological nature of this hegemonic phenomenon, we are faced with an urgent demand-side problem. The demand-side is the controlling variable in the short and mid-term.

Given that the gathering planetary energy crisis is exponential in nature, the neurotype that is expressing the hegemon's values, its media-driven constellation of wants - is THE major component of the failing energy foundations of the prevailing global civilization (dopamine hegemony).

Solar energy and natural resource supplies are fairly well fixed; whereas, the effects of increments of growth in demand have exponential and not proportional consequences.

What will survive the inevitable collapse of dopamine hegemony?

Neuroeconomics - Dopamine Hegemony

Physiological utility theory and the neuroeconomics of choice;

For decades it has been known that these neurons and the dopamine they release play a critical role in brain mechanisms of reinforcement. Many of the drugs currently abused in our society mimic the actions of dopamine in the brain. This led many researchers to believe that dopamine neurons directly encoded the rewarding value of events in the outside world.

That last one is a gem. Even though the discipline is barely aborning, it's already become value-laden and placed in the service of a political agenda.

Neuroeconomics has been described as:

• "an emerging transdisciplinary field that uses neuroscientific measurement techniques to identify the neural substrates associated with economic decisions” (Zak, 2004, p. 1737)
• “Economics, psychology and neuroscience are converging today in to a single unified discipline with the ultimate aim of providing a single, general theory of human behavior. (…) The goal of this discipline is thus to understand the processes that connect sensation and action by revealing the neurobiological mechanisms by which decisions are made". (Glimcher & Rustichini, 2004, p. 447)
• “the program for understanding the neural basis of the behavioral response to scarcity” (Ross, 2005, p. 330)
  

Neuroeconomics - Dopamine Hegemony (REDUX Originally Posted 12/02/07)

Physiological utility theory and the neuroeconomics of choice;

For decades it has been known that these neurons and the dopamine they release play a critical role in brain mechanisms of reinforcement. Many of the drugs currently abused in our society mimic the actions of dopamine in the brain. This led many researchers to believe that dopamine neurons directly encoded the rewarding value of events in the outside world.

That last one is a gem. Even though the discipline is barely aborning, it's already become value-laden and placed in the service of a political agenda.

Neuroeconomics has been described as:

• "an emerging transdisciplinary field that uses neuroscientific measurement techniques to identify the neural substrates associated with economic decisions” (Zak, 2004, p. 1737)
• “Economics, psychology and neuroscience are converging today in to a single unified discipline with the ultimate aim of providing a single, general theory of human behavior. (…) The goal of this discipline is thus to understand the processes that connect sensation and action by revealing the neurobiological mechanisms by which decisions are made". (Glimcher & Rustichini, 2004, p. 447)
• “the program for understanding the neural basis of the behavioral response to scarcity” (Ross, 2005, p. 330)

Money's effect on the brain is faster than language processing or face recognition. Money is ancient tricknology and not the human cultural artifact we commonly take it for granted as being..., when you study money, you're studying biology - not culture.

let's talk about dopamine hegemony...,

pnas |  The D4 dopamine receptor (DRD4) locus may be a model system for understanding the relationship between genetic variation and human cultural diversity. It has been the subject of intense interest in psychiatry, because bearers of one variant are at increased risk for attention deficit hyperactivity disorder (ADHD) (1). A survey of world frequencies of DRD4 alleles has shown striking differences among populations (2), with population differences greater than those of most neutral markers. In this issue of PNAS Ding et al. (3) provide a detailed molecular portrait of world diversity at the DRD4 locus. They show that the allele associated with ADHD has increased a lot in frequency within the last few thousands to tens of thousands of years, although it has probably been present in our ancestors for hundreds of thousands or even millions of years.

No Concept Of Dopamine Addiction Or Dopamine Hegemony Constitutes A Crippling Conceptual Failure

caitlinjohnstone |  Humanity is becoming more conscious.

It is. This is not a popular thing to say in the more cynical and pessimistic corners of the internet, but it’s true.

I’m not referring to anything “out there” or “spiritual” when I make this assertion. I’m talking about a mundane reality that is easily verifiable by casual observation, if you just look past all the headlines and narrative chatter to see the big picture as a whole.

Humans are becoming more and more aware of what’s going on, both in our world and in ourselves, as our ability to network and share information with each other becomes greater and greater. Because of the ubiquitousness of smartphones and social media, things like police brutality and the abuse of Palestinians are no longer regarded as mere verbal assertions made by their victims but as concrete realities which must be addressed. The most viral posts of the day on apps like Twitter, Reddit and TikTok are routinely just people making relatable observations about their feelings and psychological tendencies and what it’s like to be human.

These things matter. Seeing into each other and around our world all the time like this, in a way we never could before the internet, can’t help but change things. It’s a consistent rule throughout history that every positive change in human behavior has been preceded by an expansion of consciousness, whether it’s becoming collectively conscious of the injustices of racial discrimination or individually conscious of the motives and consequences of our self-destructive behavior. Increasing consciousness is always a movement toward health.

And a movement toward health absolutely is what’s been happening. The young today are the kindest, most sensitive and most awake generation that has ever lived, no matter what the bitter old farts say about them. My kids are having conversations with their friends that are vastly deeper and more tuned-in than I was having with my own friends at their age. The independent content that people are creating without the authorization of the cultural filters in New York and Hollywood can take your breath away every single day if you know where to look, while the movies from the eighties which once enthralled us are today virtually unwatchable because of how shallow and artless they are compared to what we’re now used to seeing.

It’s happening in a weird, sloppy, awkward way, like an infant learning to walk, but it is clearly happening. It’s happening through an internet whose origins are rooted firmly in the US war machine, it’s happening through billionaire-owned social media platforms with extensive ties to powerful governments, it’s happening through technologies that are the fruits of all the most exploitative tendencies of global capitalism, but it’s happening.

in the bowels with dopamine hegemony

WSJ | A group of Nestle SA researchers here are on an unusual mission: They hope to create new foods based on gut instinct.

Not the type of instinct one normally equates with intuitive decision-making, but the sophisticated processes that take place in our digestive tracts to let us know when we're hungry. There, a collection of nerve cells work together and communicate much as the neurons in our brain do. It's essentially an autonomous and self-governing second brain that we all carry in our belly.

Nestle says products using its new science could be available within five years. Widely known for its chocolate, the company makes a broad array of foods including cereal, drinks, coffee, frozen meals, bottled water and pet food.

This avenue of food science, which is also being pursued by other food companies, could represent a fresh assault in the fight against flab. One in four Americans is obese, and obesity rates are also rising dramatically in parts of Europe, Asia and the Middle East. Although food companies have long tried to make effective fat-fighting food, their results have been modest.

Nestle and other food giants are now on a push to decipher the language of satiety—the complex signals our gut brain sends to the big brain—and use that knowledge to make better satiety-inducing foods, or foods that make you feel full longer. Nerve cells in the gut are located in the tissues lining the esophagus, stomach, small intestine and colon. Like the central nervous system, the gut brain makes use of neurotransmitters such as serotonin and dopamine.

Hegemony for Health!!!

In the NYTimes - Warning: Habits May Be Good for You in which the methods of dopamine hegemony are shown both to have turned you into an automatized consumer and revolutionized your health and well-being in the process. (not to mention selling bazillions in products, as well.)

If you look hard enough, you’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands advertising that no morning is complete without a minty-fresh mouth.

A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers — which are effective even if applied at high noon — are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.

“OUR products succeed when they become part of daily or weekly patterns,” said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”

Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising.

Strict Father Smacking The Lipstick Off The Cathedral's Neoliberal Pig

WaPo |  Thiel’s secret financing of multiple suits against Gawker was legal. But that shouldn’t erase the squeamishness brought on by a billionaire leveraging his wealth to obliterate a media outlet, all as part of a personal vendetta. (Thiel did not respond to request for comment.)

That vendetta is complicated. Thiel claims that Gawker outed him as gay. The author of the “outing” article claims Thiel was out already, but that those who knew assumed the information should remain restricted to certain circles. That attitude was “retrograde and homophobic,” the author argues, and it merited an exposé.

But more about Gawker’s coverage may have rankled Thiel than, as he put it, the website’s “creepy obsession with outing closeted men.” Gawker’s tech-focused website Valleywag trained a skeptical and often searing eye on Silicon Valley culture. It reported on what tech titans said they were about and what they actually did.

Thiel was a titan, so he was also a target. Thanks to the lawsuits he funded, Gawker had to stop bothering him. If he gets his way again, any trace of that troublesome writing may be erased. This starts to look an awful lot like book-burning.

____________________________________________________________________________________

The good news is that ALL institutions are currently in play. Been taking a deep dive with the youngest into questions about dopamine hegemony and the science and engineering of money. Cryptocurrency and cryptocurrency-speculation being all the rage at the moment among the young, dumb, and “want something for nothing” set. 

Am absolutely loving the open warfare erupting in the Impyrian heights among the oligarchs and then licking down like lightning to destroy errant peasants who attempt to fly too high. Ahhhh.., the petty satisfactions of pedestrian schadenfreude. 

Anyway, what we can all know and see for certain at this moment, is that the NYC-DC establishment is going into a strong second-half push in this destroy Trump game. Now that russiagate has failed, it’s down to adultery and faux racism. All just window-dressing over the real game in play – that game being control of the money pump. The Koch/Thiel/Mercer block is not going to easily surrender to the status quo whigs, and the whigs are fresh out of new tricks against their invigorated asymmetrical elite political adversaries.

One of the theoretical forerunners and bases of Modern Monetary Theory (MMT) is chartalism, an economic theory which argues that money is a creature of the state designed to direct economic activity. The theory has recently been popularized by David Graeber’s book Debt: The First 5,000 Years, a wide-ranging work that touches upon issues ranging from gift economies, the linkage between quantification and violence, and the relationship between debt and conceptions of sin. In charting out the history of money, Graeber notes that, despite anthropological evidence to the contrary, economists have long clung to the myth of barter.

However, money does not emerge from barter-based economic activities, but rather from the sovereign’s desire to organize economic activity. The state issues currency and then imposes taxes. Because citizens are forced to use the state’s currency to pay their taxes, they can trust that the currency will carry value in day-to-day economic activities. Governments with their own currency and a floating exchange rate (sovereign currency issuers like the United States) do not have to borrow from “bond vigilantes” to spend. They themselves first spend the money into existence and then collect it through taxation to enforce its usage. The state can spend unlimited amounts of money. It is only constrained by biophysical resources, and if the state spends beyond the availability of resources, the result is inflation, which can be mitigated by taxation.

These simple facts carry radical policy implications. Taxes are not being used to fund spending, but rather to control inflation and redistribute income. Thus, we can make the case for progressive taxation from a moral standpoint concerned with social justice:

Meanwhile, smart black folk recognizing the game of musical chairs on the deck of the Titanic - FULLY REALIZE the ruthless screwing handed down to us by the DC-NYC establishment over the past 50 years, with the replacement negroe program, mass incarceration, and systematic demonization

The Face of a Prophet

In today's NYTimes;

“I consider this the biggest financial crisis of my lifetime,” Mr. Soros said during an interview Monday in his office overlooking Central Park. A “superbubble” that has been swelling for a quarter of a century is finally bursting, he said[...]The market theory he has promoted for two decades and espoused most of his life — something he calls “reflexivity” — is still dismissed by many economists. The idea is that people’s biases and actions can affect the direction of the underlying economy, undermining the conventional theory that markets tend toward some sort of equilibrium.

Mr. Soros said all aspects of his life — finance, philanthropy, even politics — are driven by reflexivity, which has to do with the feedback loop between people’s understanding of reality and their own actions. Society as a whole could learn from his theory, he said. “To make a contribution to our understanding of reality would be my greatest accomplishment,” he said.

Soros is correct. "Reality" mirrors the contents of the collective unconscious. To change the former requires autonomous access to and some degree of control over the latter. Human beings have engendered a number of such cultures of psychological competence. The currently dominant dopamine hegemony is not such a culture. Instead, it is a culture in which the tendency toward unconscious behaviour is maximized and ruthlessly and habitually exploited. That's why it works. That's why it's universal, and that's why it will be our undoing.

prohibition costs billions, legalization would earn billions - but what about its effect on dopamine hegemony?

aclu | Over 300 economists, including three Nobel Laureates, recently signed a petition that encourages the president, Congress, governors and state legislatures to carefully consider marijuana legalization in America. The petition draws attention to an article by Harvard economist Jeffrey Miron, whose findings highlight the substantial cost-savings our government could incur if it were to tax and regulate marijuana, rather than needlessly spending billions of dollars enforcing its prohibition.

Miron predicts that legalizing marijuana would save $7.7 billion per year in government expenditure on enforcement, in addition to generating $2.4 billion annually if taxed like most consumer goods, or $6 billion per year if taxed similarly to alcohol and tobacco. The economists signing the petition note that the budgetary implications of marijuana prohibition are just one of many factors to be considered, but declare it essential that these findings become a serious part of the national decriminalization discussion.

The advantages of marijuana legalization extend far beyond an opportunity to make a dent in our federal deficit. The criminalization of marijuana is one of the many fights in the War on Drugs that has failed miserably. And while it's tempting to associate only the harder, "scarier" drugs with this botched crusade, the fact remains that marijuana prohibition is very much a part of the battle. The federal government has even classified marijuana as a Schedule 1 substance (its most serious category of substances), placing it in a more dangerous category than cocaine. More than 800,000 people are arrested for marijuana use and possession each year, and 46 percent of all drug prosecutions across the country are for marijuana possession. Yet this costly and time-consuming targeting of marijuana users by law enforcement and lawmakers has done little to quell use of the drug.

The criminalization of marijuana has not only resulted in a startlingly high number of arrests, it also reflects the devastating disparate racial impact of the War on Drugs. Despite ample evidence that marijuana is used more frequently by white people, Blacks and Latinos account for a grossly disproportionate percentage of the 800,000 people arrested annually for marijuana use and possession. These convictions hinder one's ability to find or keep employment, vote or gain access to affordable housing. The fact that these hard-to-shake consequences – bad enough as they are — are suffered more frequently by a demographic that uses marijuana less makes our current policies toward marijuana all the more unfair, unwise and unacceptable.

dopamine hegemony depends on the wattles...,

oulu.fi | via Northrup Grumman Information Technology - most fascinating data source research funder...., The neuropsychology of religious activity in normal and selected clinical populations is reviewed. Religious activity includes beliefs, experiences, and practice. Neuropsychological and functional imaging findings, many of which have derived from studies of experienced meditators, point to a ventral cortical axis for religious behavior, involving primarily the ventromedial temporal and frontal regions. Neuropharmacological studies generally point to dopaminergic activation as the leading neurochemical feature associated with religious activity. The ventral dopaminergic pathways involved in religious behavior most closely align with the action-extrapersonal system in the model of 3-D perceptual–motor interactions proposed by Previc (1998). These pathways are biased toward distant (especially upper) space and also mediate related extrapersonally dominated brain functions such as dreaming and hallucinations. Hyperreligiosity is a major feature of mania, obsessive-compulsive disorder, schizophrenia, temporal-lobe epilepsy and related disorders, in which the ventromedial dopaminergic systems are highly activated and exaggerated attentional or goal-directed behavior toward extrapersonal space occurs. The evolution of religion is linked to an expansion of dopaminergic systems in humans, brought about by changes in diet and other physiological influences.

Jevon's Paradox and the Tata Nano

India’s Tata Motors on Thursday unveiled the world’s cheapest car, a $2,500 four-door subcompact the company promises will revolutionize the auto industry by bringing car ownership within reach for tens of millions of people. The potential effect of Tata’s Nano has given environmentalists nightmares, with visions of the tiny cars clogging India’s already choked roads and spewing millions of tons of carbon dioxide into the air.

Industry analysts, however, say the car may do for India and the developing world what Ford’s Model T did for America nearly a century ago — deliver unprecedented mobility to the masses.

In economics, the Jevons Paradox is an observation made by William Stanley Jevons, that as technological improvements increase the efficiency with which a resource is used, total consumption of that resource may increase, rather than decrease. It is historically called the Jevons Paradox as it ran counter to Jevons's intuition. However, the situation is well understood in modern economics. In addition to reducing the amount needed for a given output, improved efficiency lowers the cost of using a resource – which increases demand. Overall resource use increases or decreases depending on which effect predominates.

Dopamine hegemony ruthlessly drives the herd over the cliff and into the olduvai gorge....,

UPDATE:
Ed Dunn caught in the act of simultaneously peeping the same phenomenon and coming correct with its implications;This Car Should Make You Lose Sleep Tonight

kufi on too tight....,

quoth Bro. Makheru: If all language in the locker room or on the battlefield is fair game, why don’t we hear about Black players/soldiers using derogatory terms like “crackers,” “peckerwoods,” “honkies,” or “devils?” Why is that? White supremacy?

After 1978 or so, nobody outside the pathologically identified and the perpetually aggrieved use those terms of endearment - either in the heat of anger, or, in the throes of overwrought righteous indignation. The exception is of course "peckerwood", and the all-time classic conjugation of "redneck peckerwood" - which I haven't heard comically screeched since the last time I was at the Texas state fair. When that happened, I nearly had to have CPR I was laughing so hard hearing it inveighed by one loud and bumptious rednecked peckerwood against yet another only slightly less boisterous representative of the caste.

Now, the great Sam Peckinpah was intensely fond of this particular term of endearment, and he used it whenever and wherever possible in his westerns. It turns up in both Major Dundee and in the Wild Bunch.  So Bro. Makheru, in partial answer to your rhetorical kwestin, "why don't we hear black soldiers using these specific derogatory terms" - I'ma go with the answer "you better have been a very special brand of badass back in the day to have had the nerve and audacity to say it and live to tell of it", and, in consequence of this fact, it never caught on and became popular outside a small circle of intensely identified folk who LOVE to use these terms of endearment when they gather together to reminisce about the glory days of the early 70's.

quoth Bro. Makheru: “Where men are required to depend on one another, the spoken word doesn't even come from the same psychological spigot…” That is pure unadulterated, historically revisionist, bovine excrement!

Because I'm decidedly not a team player, you won't find me representing on behalf of either the Amerireich or the NBUF..., as a species-level guy, I find it preferable to observe and assess the antics of deuterostems in more universal and powerfully explanatory ethological terms, thus my preference for "killer-ape" on the small scale, "dopamine hegemony" on the largest scale, and global system of 1% supremacy to identify the controlling minority who rules it all.

quoth Bro. Makheru: The above mentioned derogatory words all come from the same psychological spigot--the spigot of white supremacy. Epithets don’t lose their meaning, particularly when a specific epithet is repeatedly used by the same group of people with violent intentions.

As the nominal and symbolic commander of the whole and entire machinery of global supremacy, the boss is not merely a figment of the imagination. The Hon.Bro.Preznit signifies where black Americans stand in the fourth and final quarter of this game. With nothing else left to prove. Everything else is - as they say - merely conversation.

Obamamandius

I met a traveler from an antique land
Who said: "Two vast and trunkless legs of stone
Stand in the desert... Near them, on the sand,
Half sunk a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that its sculptor well those passions read
Which yet survive, stamped on these lifeless things,
The hand that mocked them and the heart that fed;
And on the pedestal these words appear:
My name is Ozymandius, King of Kings,
Look on my works, ye Mighty, and despair!
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare
The lone and level sands stretch far away.
Percy Bysshe Shelley

As the ultimate rorschachian figuration, Obama has been claimed and disclaimed by elements from all across the spectrum desperate to be seen as relevant or percipient. Few, however, comprehend his actual signification. Last year at Cobb, I spelled out precisely what would be required of the presidential heir apparent.

Last night, I happened to catch some of Real Time on my way to shuteye and saw Andrew Sullivan venture about as close as anyone has here-to-date in grasping the signification of an Obama presidency. Baraka is an idealized construct of elite governance. This is why he has garnered the support of U.S. elites and elements from throughout the establishment. quoth Sullivan;

What does he offer? First and foremost: his face. Think of it as the most effective potential re-branding of the United States since Reagan. Such a re-branding is not trivial—it’s central to an effective war strategy. The war on Islamist terror, after all, is two-pronged: a function of both hard power and soft power. We have seen the potential of hard power in removing the Taliban and Saddam Hussein. We have also seen its inherent weaknesses in Iraq, and its profound limitations in winning a long war against radical Islam. The next president has to create a sophisticated and supple blend of soft and hard power to isolate the enemy, to fight where necessary, but also to create an ideological template that works to the West’s advantage over the long haul. There is simply no other candidate with the potential of Obama to do this. Which is where his face comes in.

Consider this hypothetical. It’s November 2008. A young Pakistani Muslim is watching television and sees that this man—Barack Hussein Obama—is the new face of America. In one simple image, America’s soft power has been ratcheted up not a notch, but a logarithm. A brown-skinned man whose father was an African, who grew up in Indonesia and Hawaii, who attended a majority-Muslim school as a boy, is now the alleged enemy. If you wanted the crudest but most effective weapon against the demonization of America that fuels Islamist ideology, Obama’s face gets close. It proves them wrong about what America is in ways no words can......Unlike any of the other candidates, he could take America—finally—past the debilitating, self-perpetuating family quarrel of the Baby Boom generation that has long engulfed all of us. So much has happened in America in the past seven years, let alone the past 40, that we can be forgiven for focusing on the present and the immediate future. But it is only when you take several large steps back into the long past that the full logic of an Obama presidency stares directly—and uncomfortably—at you.

At its best, the Obama candidacy is about ending a war—not so much the war in Iraq, which now has a mo­mentum that will propel the occupation into the next decade—but the war within America that has prevailed since Vietnam and that shows dangerous signs of intensifying, a nonviolent civil war that has crippled America at the very time the world needs it most. It is a war about war—and about culture and about religion and about race. And in that war, Obama—and Obama alone—offers the possibility of a truce.

Remember, when everything is said and done, and all the rorschachian self-affirmations are complete, all that will remain, and all that has ever mattered from the outset with this perfectly honed candidacy - has been the imperative to maintain the global rule of dopamine hegemony.

Keep the Consumer Dissatisfied

Charles Kettering: General Director of Research Laboratories at General Motors.
[From Nation's Business, 17, no. 1 (January 1929), 30-31, 79.]

A few weeks back I was sitting with a group of executives. All were admiring a new model.

"It is absolutely the best automobile that can be made," enthused one. I objected to that statement.

"Let's take this automobile which, you say, is the 'best that can be made' and put it into a glass showcase," I said. "Let's put it in there-seal it so no person can possibly touch it. Just before we seal it in the case, let us mark the price in big letters inside the case."

"Let us do that and come back here a year from today. After looking at it and appraising it, we will mark a price on the outside of the glass. It will be a price something less than what we think the car is worth today. Probably $200 less. Then, let's come back once every year for ten years, look through the glass, and mark a new price. At the end of ten years we won't be able to put down enough ciphers to indicate what we think of the car. That is, of course, eliminating its value as junk.

"In those ten years, no one could possibly have touched the car. There could be no lessened value through handling. The paint would be just as good as new; the crank case just as good; the real axle just as good; and the motor just as good as ever.

What then, has happened to the car?

"People's minds will have been changed; improvements will come in other cars; new styles will have come. What you have here today, a car that you call 'the best that can be made,' will then be useless. So it isn't the best that can be made. It may be the best you can have made and, if that is what you meant, I have no quarrel with what you said. . . ."

Change, to a research engineer, is improvement. People, though don't seem to think of it in that manner. When a change is suggested they hold back and say, "What we have is all right--it does the work." Doing the work is important but doing it better is more important. The human family in industry is always looking for a park bench where it can sit down and rest. But the only park benches I know of are right in front of an undertaker's establishment.

The younger generation--and by that I mean the generation that is always coming--knows what it wants and it will get what it wants. This is what makes for change. It brings about improvements in old things and developments in new things.

We, as manufacturers, must offer those improvements after they have been found to be capable improvements. The public buys and disposes of what it has. The fact that it is able to dispose of what it has enables us, as producers, to put a lower price tag on the new model. The law of economy in mass production enters here. We are permitted to turn out cars in volume because there is a market for them...

If everyone were satisfied, no one would buy the new thing because no one would want it. The ore wouldn't be mined; timber wouldn't be cut. Almost immediately hard times would be upon us.

You must accept this reasonable dissatisfaction with what you have and buy the new thing, or accept hard times. You can have your choice.

Of course, it wasn't always this way. Coupled with the corporate aim of production and sales without end, psychology and the tools of mass media combined to give rise to the collective id monster threatening to devour us all - dopamine hegemony.

Decision Neuroscience (REDUX Originally Posted 11/24/08)

This will not be the first time you've heard this from me, I've variously addressed it hereabouts under the rubrics neuroeconomics or dopamine hegemony - but this morning my very good friend Arnach hit me up back channel with a morsel supportive of the theory that global human governance boils down to the science of stimulating and controlling dopaminergy in the individual brain.

From the Stanford Storybank we have This is Your Brain on Bargains.

Scientific inspiration can derive from the most mundane experience. Archimedes was said to have figured out how to compute volume in his bathtub. When Uzma Khan had her eureka moment, she was sprawled on her couch, just back from a shopping mall where she had gone to avoid working on her dissertation.

Khan—then at Yale, now an assistant professor of marketing at the Graduate School of Business—knew all about the supposed levers of consumer behavior: supply, demand, advertising, discounting. Traditionally, business theorists described consumer behavior as being based on rational decisions about value and price. But as Khan looked at the shopping bags strewn around her apartment she realized that the conventional wisdom was, well, bankrupt. She was sure that her buying decisions had much less to do with price than they did her frayed nerves. She had gone shopping to feel better. Once home, the thrill was gone. “I looked at all that stuff, all those bags, and I thought, 'I don't need this stuff. I'm going to take most of it back. What was I thinking?'”

Khan's professional focus today is answering that question—what are we thinking when we go shopping? She is one of a growing number of researchers at Stanford and elsewhere working on consumer mysteries: Why are our needs and wants so disconnected? Why do people dig themselves into debt from foolish spending? Why do our brains perceive expensive products as superior? And what are the biological bases for the pleasures that shopping or even the anticipation of shopping can unleash?

So simple, elegant, and obvious. Selective governance via the natural tendency of the brain's neuronal circuits to Do What They Do..., what could be easier, more powerful, and more durable than that? The basic fact is that humans are routinely exploited by those with the wherewithal to "engineer" values in the outside world and a little knowledge of the workings of the "inside" world. - This takes us then to the meatus of the economic beatus - which isn't quantum mechanics - but a depth psychology informed by an expansive understanding fractal unfolding and the poised realm what that knowledge is and where exactly it came from.

The Peacock/Peahen Spectacle

"I put for the general inclination of all mankind, a perpetual and restless desire of power after power, that ceases only in death." -- Thomas Hobbes

Six billion or so of you humans are imprisoned in a status-driven social paradigm. You are bound and determined to increase your social status -- i.e., increase the size of your peacock tail. The only way for you to increase the size of your peacock tail is to deplete natural resources. I call this process the Peacock/Peahen Spectacle.

All of the organizations comprising your society -- be they branches of government, universities, corporations, politicians, churches, and philanthropies -- work to support the genetic drive for increased status. The leading members of those social organizations (i.e. highest status individuals) work to increase the status of the organizations and in the process, increase their own personal status. Throughout this process, opinions expressed by dissenting individuals are suppressed. Dissent within the overarching paradigm is not conducive to the achievement of high status.

In addition to being among the most powerful genetic drives, the genetic drive for status is utterly insatiable, in other words, if your neighbor appears to increase his status beyond yours, then you must work harder to increase your status and get ahead of him (buy more-expensive car, bigger house, better job, etc.). This tendency is commonly referred to as "keeping up with the Joneses".

All high status individuals within your social paradigm deliberately lie (many subconsciously though none the less obviously) to further their drive to increased status. Moreover, no high status individual is willing to lose social status by admitting lies, errors, or omissions in the decisions that they've taken pursuant to their status-seeking aims. So, not only do all of the organizations within your society work in concert to promote this paradigm, but, all the current high-status individuals leading these social organizations are genetically-biased against telling the truth because it threatens to cost them their hard-won social status.

When people are frustrated in their endless drive to increase status, they often resort to violence. The only alternative to public violence is the endless conversion of finite natural resources into ever-more-marvelous peacock tails - thus it is that the Peacock/Peahen Spectacle operates within a system of governance via dopamine hegemony.

With fewer natural resources available for conversion into ever-more-fabulous and more widely sought-after peacock tails - the insatiable and infinite genetic drive for increased status must inevitably lead to a new world war over finite natural resources.

Caitlin Johnstone's Egoic Consciousness Is An Imprecise Reference To Dopamine Hegemony

caitlinjohnstone |  In a society that's enslaved to egoic consciousness as ours is, the things that generate the most public interest will be those which flatter or infuriate common egoic constructs. This is not unique to politics; advertisers have raked in vast fortunes by associating products with common cultural mind viruses like body image issues and personal inadequacy, and TV show hosts like Jerry Springer and Maury Povich figured out decades ago that you can attract massive ratings by letting people feel smug and superior at the sight of poor and uneducated guests acting out emotionally.

To make something go viral, it needs to appeal to the ego. Advertisers understand this. Media executives understand this. Propagandists understand this.

Creating big psychological identity structures out of our politics makes the job of the propagandists so very much easier; it's like a lubricant which lets mass-scale psyops glide smoothly into public consciousness. From there it's a very easy task to get people hating Russia or China for this or that partisan reason, or to get people believing Trump or Biden are helping the American people despite their both continuing and expanding the same murderous and oppressive status quo of their predecessors. 

This is why the partisan divide is the most heated and contentious it's ever been, while the actual behavior of each mainstream party when it's in power brings in only the most superficial of changes. The oligarchs who own the political/media class desire the continuation of the status quo upon which they have built their empire, but they also want to keep the public as plugged in as possible to the partisan perspectives which facilitate the propaganda that cages our minds.

The solution to this, on an individual level, is to dismantle any egoic attachment you might have to either of the mainstream political factions which preserve the status quo. This includes any attachment to the phony populism of progressive Democrats, and it includes any attachment to the phony populism of Trumpian Republicans. These factions within the mainstream factions are themselves propaganda constructs which will never be permitted to advance any agenda that isn't desired by the oligarchic empire; they serve only to keep people who would be inclined to reject mainstream politics plugged in to mainstream politics. 

And of course the ultimate solution to this problem is for humanity to awaken from the ego. All propaganda relies on egoic hooks in public consciousness to circulate itself, so if humanity begins dropping its habit of creating psychological identity structures altogether (which it looks like it might), we will become harder and harder to propagandize. Since humanity's collective problems ultimately boil down to the fact that sociopaths manipulate our minds at mass scale, such a transformation would make a healthy new world not just possible but inevitable.

 

constant conflict: a military celebration of dopamine hegemony

Video - Bob Marley Them Belly Full But We Hungry.

ICH | It is fashionable among world intellectual elites to decry "American culture," with our domestic critics among the loudest in complaint. But traditional intellectual elites are of shrinking relevance, replaced by cognitive-practical elites--figures such as Bill Gates, Steven Spielberg, Madonna, or our most successful politicians--human beings who can recognize or create popular appetites, recreating themselves as necessary. Contemporary American culture is the most powerful in history, and the most destructive of competitor cultures. While some other cultures, such as those of East Asia, appear strong enough to survive the onslaught by adaptive behaviors, most are not. The genius, the secret weapon, of American culture is the essence that the elites despise: ours is the first genuine people's culture. It stresses comfort and convenience--ease--and it generates pleasure for the masses. We are Karl Marx's dream, and his nightmare.

Secular and religious revolutionaries in our century have made the identical mistake, imagining that the workers of the world or the faithful just can't wait to go home at night to study Marx or the Koran. Well, Joe Sixpack, Ivan Tipichni, and Ali Quat would rather "Baywatch." America has figured it out, and we are brilliant at operationalizing our knowledge, and our cultural power will hinder even those cultures we do not undermine. There is no "peer competitor" in the cultural (or military) department. Our cultural empire has the addicted--men and women everywhere--clamoring for more. And they pay for the privilege of their disillusionment.

American culture is criticized for its impermanence, its "disposable" products. But therein lies its strength. All previous cultures sought ideal achievement which, once reached, might endure in static perfection. American culture is not about the end, but the means, the dynamic process that creates, destroys, and creates anew. If our works are transient, then so are life's greatest gifts--passion, beauty, the quality of light on a winter afternoon, even life itself. American culture is alive.

This vividness, this vitality, is reflected in our military; we do not expect to achieve ultimate solutions, only constant improvement. All previous cultures, general and military, have sought to achieve an ideal form of life and then fix it in cement. Americans, in and out of uniform, have always embraced change (though many individuals have not, and their conservatism has acted as a healthy brake on our national excesses). American culture is the culture of the unafraid.

Ours is also the first culture that aims to include rather than exclude. The films most despised by the intellectual elite--those that feature extreme violence and to-the-victors-the-spoils sex--are our most popular cultural weapon, bought or bootlegged nearly everywhere. American action films, often in dreadful copies, are available from the Upper Amazon to Mandalay. They are even more popular than our music, because they are easier to understand. The action films of a Stallone or Schwarzenegger or Chuck Norris rely on visual narratives that do not require dialog for a basic understanding. They deal at the level of universal myth, of pre-text, celebrating the most fundamental impulses (although we have yet to produce a film as violent and cruel as the Iliad). They feature a hero, a villain, a woman to be defended or won--and violence and sex. Complain until doomsday; it sells. The enduring popularity abroad of the shopworn Rambo series tells us far more about humanity than does a library full of scholarly analysis.

When we speak of a global information revolution, the effect of video images is more immediate and intense than that of computers. Image trumps text in the mass psyche, and computers remain a textual outgrowth, demanding high-order skills: computers demarcate the domain of the privileged. We use technology to expand our wealth, power, and opportunities. The rest get high on pop culture. If religion is the opium of the people, video is their crack cocaine. When we and they collide, they shock us with violence, but, statistically, we win. Fist tap Dale.

twelve conscious men working together CAN rule the world...,

This video provides a visual analogy for how social cohesion is obtained in groups of people.  Our thoughts, feelings, beliefs and actions are influenced in the direction of the group norm by information received from other group members.  Over time, the psychological pressure on non-conforming members tends to bring them into line with the developing group consensus.  It's an evolved mechanism, and explains why it's so hard to get action on an issue when the group consensus either opposes it or favors another action that has mutually exclusive requirements.  Like respectable americans vs. ratchet dysgenic breeders, legalization vs. war on drugs, infrastructure investment vs. war on terra, culture of competence vs. dopamine hegemony....,

It takes strong system-level pressure to shift the overall group norm from one stable state to another. That pressure can be in the form of either effective legislation or a shift embraced by a minimum critical mass of non-conformants and supported by generally available information. Fist tap io9.