Preference Falsification

wikipedia |  Preference falsification is the act of communicating a preference that differs from one's true preference. Individuals frequently convey, especially to researchers or pollsters, preferences that differ from what they genuinely want, often because they believe the conveyed preference is more socially acceptable than their actual preference. The idea of preference falsification was put forth by the social scientist Timur Kuran in his book Private Truth, Public Lies as part of his theory of how people's stated preferences are responsive to social influences. It laid the foundation for his theory of why unanticipated revolutions can occur. It is related to ideas of social proof as well as choice blindness.